I know some people laugh, but to go from having next to nothing around here and big retailers laughing at you to, all of a sudden, big names coming into the area in the last few years, it's a big deal.
Area nets its first Banana Republic
Upscale clothier will join The Shoppes in Susquehanna Twp.
Friday, February 18, 2005
BY ELLEN LYON
Of The Patriot-News
The Shoppes at Susquehanna Marketplace has bagged a national retailer once identified with safari-style clothing and now associated with fashionable professionals hunting for the "casual luxury" look.
An 8,500-square-foot Banana Republic store -- the area's first -- will open in late summer at the upscale shopping center off Interstate 81 and Progress Avenue in Susquehanna Twp., according to Ray Brunt, leasing agent for Stanbery Development, the center's builder.
Banana Republic sells clothing for men and women, seasonal accessories, shoes, personal-care products and gifts for the home.
The nearest store is in Lancaster.
Dave La Torre, president of Harrisburg Young Professionals, called Banana Republic "one of the premier clothiers for young professionals in their 20s and 30s." He likened it to an "upscale Gap."
The store has appeal to other age groups, as well.
La Torre's colleague at William J. Green & Associates in Harrisburg, Patricia Wood, said she also likes to shop at Banana Republic when she visits New York.
She describes herself as old enough to "qualify for a senior citizen movie pass."
"I love it. It's classic styling. ... I think it's very good value for the money," she said. "In New York, you see all ages [shopping there] because it's classic."
La Torre, who shops at Banana Republic when he visits Philadelphia, sees the store's entrance into this market as significant.
"It really shows people are starting to notice central Pennsylvania. Clearly, our profile is reaching new levels. A decade ago, Harrisburg wouldn't have been on Banana Republic's screen," he said.
Banana Republic started in 1978 with two stores and a catalog and has grown to more than 400 stores in the United States and Canada.
It is a brand under Gap Inc., which also operates Gap and Old Navy stores.
Gap Inc. reported $4 billion in net sales for the third quarter of last year and $15.9 billion in revenue for fiscal 2003.
Also coming to the Shoppes at Susquehanna will be a 6,000-square-foot New York and Company store, scheduled to open this spring, and a Macaroni Grill restaurant, scheduled to open in mid-April, Brunt said.
New York and Company is an "upper moderate women's apparel chain," with a store already in Harrisburg Mall in Swatara Twp., he said.
Both Banana Republic and New York and Company signed long-term leases, bringing the 26-store shopping center's occupancy rate to about 80 percent, Brunt said.
Five smaller storefronts, each with 2,000- to 4,000-square-feet, remain to be filled.
Negotiations are under way with possible tenants for some of those spaces, he said.
Brunt said national retailers in the Shoppes at Susquehanna reported sales figures for November and December that "far exceeded their wildest expectations. They had a great season."
Tenants in the shopping center, which opened last fall, include Ann Taylor Loft, Chico's, Coldwater Creek, Jos. A. Bank, Bombay, Williams-Sonoma, Plum Bottom, J. Jill and Talbots.