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Originally Posted by Urban recluse
Cool. I love all the signage too.
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The signage is incredible. All of it.
Are there any historians out there that can tell me why and when businesses stopped investing in their signage?
I have a few theories swirling around in my head, some of which I might have read along the way, others which I might have completely made up.
1. Modern city planning (1960s) frowned upon this kind of signage, which was seen as unnecessary visual clutter.
2. Home computers and desktop publishing "empowered" business owners to "design" their own signage (or hire their 12-year old nephews). I guess this would have been early- to mid-eighties.
3. The internet redirected where business owners spent their money. Pre-internet promotional dollars were spent on signage, whereas nowadays they're spent on websites.
Does any of this add up? All I know for sure is that modern-day signage pales in comparison to the signage of yesterday. We've lost so much—not just the pure-eye candy, but the way this signage engages pedestrians and enriches the walkability of commercial blocks.