Posted Aug 24, 2015, 8:06 PM
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Registered User
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Join Date: Mar 2007
Location: Detroit, Michigan
Posts: 402
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Yeah, "gimmick" is a good word to describe BIG's projects.
Sometimes the gimmicks are relevant and worthwhile, but most of the time they're not.
That said, from what I've seen the basic quality of the buildings are better than average, so I'd rather have BIG designing a building than whatever the local developer comes up with. But I think considering BIG's position, they should be held to a higher standard.
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