Bob Usher, general manager of Covent Garden Market and the incoming chairperson of the London Downtown Business Association, says the downtown needs "more people, more employment options, and the parking issue needs to be addressed.
For downtown London to survive in the Big Box world of tomorrow, it needs to develop a unique character, says Robert T. Usher, the new chairperson of the London Downtown Business Association (LDBA), which represents more than 400 local businesses.
The downtown is improving, Mr. Usher said in an interview with The Londoner - something people who haven't visited for a while always notice.
But to succeed, "We need to be different from the big box stores and continue to keep the uniqueness downtown."
Usher, general manager of Covent Garden Market, brings a broad background to his new role. He has experience provincially with five years as the Ontario regional manager of the Ontario Municipal Employees Retirement System (OMERS). His regional experience includes work with Olympia and York in development, travelling back and forth to Toronto and as director of tourism for Sarnia-Lambton. Locally he has 14 years as general manager of White Oaks Mall.
As general manager of Covent Garden Market he has seen a 27 per cent increase in sales up of the end of October from two years ago and the market has been ranked in the top 10 nationally. He also does retail consulting on the side.
Like many Londoners, he is passionate about this place he calls home.
"London is where I want to be. London is home and will probably always be."
What do you see as the priorities for downtown London in terms of redevelopment?
There are a couple of major issues and one of them is the tax evaluation process. We want to take a good look at that and some of the inequalities. We also want to continue to drive MainStreet. (The Downtown Business Association is the funding partner of MainStreet).
We also want to continue to fill the vacancies downtown. There's even evidence of new construction with the geared-to-income housing development. There are opportunities that we need to continue to attract. One of the goals of the LDBA through MainStreet is to find a way to allow individuals to look at their properties because there is an incentive for redevelopment. We need to start looking at some incentives to do better.
There are 51 vendors in Covent Garden Market. It's that type of individual who will succeed downtown. We need to be different from the big box stores and continue to keep the uniqueness downtown.
The one thing you need to be clear on is that it is not Bob Usher's job. I am working with a very committed board. My job is to facilitate the roles and actions. I have a very committed board that think outside of the box. We even brought in outside real estate to find some creative ways because of the committed board.
What have been the major successes downtown over the past few years?
If you look around the vacancy rates are way down, with the success here at the market, and the John Labatt Centre with things like the Memorial Cup - when people who came downtown that haven't been here in a while, they were pleasantly surprised.
What does downtown absolutely have to have? A grocery store, for example?
Grocery has always been perceived as missing in downtown. I'm not sure if grocery is the issue. What we need is more diversity in services. What we need is the ability to buy dry goods. We have noticed our customers buy fresh two or three times a week. It certainly needs more people, more employment options, and the parking issue needs to be addressed.
Although in the past everyone thought they could drive up to the front of a store and shop, but if you were in another city you would find that London with its parking is good. We need to look at our expectations in a realistic way. Downtown is pretty healthy.
If you look at Jonathon (Jonathon Bancroft-Snell Interiors) and Mark who has just opened up the chocolate bar, when you look at that you begin to say isn't that just a bit creative. There is an audience. The Novack's of the world that offers something unique.
Downtown is unique and different. It's entrepreneurial and it offers a real variety. Look at Kingsmill's, it's been there 150 years but the product they sell is unique across the city. Certainly the entertainment factor is huge.
How can or will the Creative Cities Report impact the city's downtown?
I haven't participated. Janette MacDonald, manager of MainStreet London has for both our boards. We, from a creative city's stance, need to be looked at beyond economics and clean streets. The city will be looked at from the soft components like the arts. Our younger generation are realizing that the arts and heritage are important. This city, in a lot of ways, we're losing our young people. When we redevelop we have to look into the other side of the equation, there's a cause and effect.
There's a reality that exists, what is it that we will be leaving behind? As LDBA and MainStreet, we are always aware of that. What are the long-term benefits and it always contains the arts and heritage, it has to. It has to have a business case but we all want to be proud of our community.
What are the biggest inhibitors to a successful downtown?
The biggest inhibitor right now is people's perception. People who haven't been here in a while need to come down and walk around. It's not what it used to be but it's different. Pretty much every city has had to reinvent and reinvest in their downtown. For people in White Oaks and Masonville, that is their downtown. But we have evidence now and we can prove and show that it is rapidly improving with things to do. Downtown is a living, healthy microcosm. It is always changing and there are natural evolutions and I believe we are ahead of the game. One of the things we don't want to look at is just the punitive end of cleaning up downtown with all the partners.
How can heritage and development work collaboratively in re-inventing downtown?
I think as some of these buildings are being sold and second and third generation Londoners are starting to pick them up, we need to educate owners about the value of the buildings and the ambiance it creates.
At the same time we are cognisant about what we are saving. Is it structurally sound? Is it worth saving? Our role is to bring these two together. We should be looking at that process very seriously every time.
What would be on your wish list for downtown for 2006?
I think I've mentioned a few of them already. My number one issue would be that the media take a realistic look at downtown and report on the positive. Because of the political will and the volunteers and the amazing amount of time that city employees put into downtown is huge. Downtown has come a long way.