Stelco goes Hollywood: Steelmaker partners with creative agency/strategic venue development firm Skylight
Stelco has struck a deal with Skylight, a U.S. creative development firm, to use the venerable steelmaker’s massive property as a venue for film and photo shoots.
To some, the stark fire-breathing industrial features of Stelco on Hamilton Harbour have long invoked a cinematic landscape. Those features are about to get their close-up for real: The 109-year-old steelmaker has entered into a partnership that will see a portion of its massive property used as a venue for film and photo shoots.
The partner is Skylight, a creative agency and strategic development firm based in New York City with offices in San Francisco, Los Angeles and Chicago. The new venture is called Skylight Steelworks.
Stelco will continue steel operations on parts of the site still active.
In a news release, Skylight referenced the attractiveness of Hamilton's dynamic waterfront and thriving media and content production industry.
The firm explores prospects for adaptive reuse of historic assets\and otherwise forgotten and inaccessible physical environments, reads its website; We unlock the potential in significant, high-profile real estate environments.
The venture with Stelco will open doors to a local landmark that has never been accessed or activated by the creator community.
Stelco chair Alan Kestenbaum said in the release the partnership will ensure our Stelco real estate assets generate maximum value while also supporting the exciting development of Hamilton and its waterfront.
At this point, Skylight Steelworks has one full-time employee on site at 386 Wilcox St., operating out of an existing Stelco office.
Skylight Steelworks will first launch its film and media location services this fall, said the release, utilizing interiors of industrial structures and outdoor waterfront landscapes.
A new film studio complex will not be built, rather the plan is to open the lands up for film, television and photo rentals, where temporary sets and sound stages can be built as needed — all managed by Skylight Steelworks.
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