Black Bears seem to love water. I remember when I lived in Gatlinburg how the cabin rental companies were always fielding calls from folk who had black bears pulling the lid off their hot tubs so as to get in.
I think doing anything w/ a live mascot would be a lot of trouble for very little gain re: a minor league baseball team.
I do think marketing in general is just an issue in Mobile. We have tons of activities available, but folks just don't know about most of them. I refer to the fact that Mobile already has a zoo, but it's almost completely unknown.
http://www.walkaboutcity.com/mobile/zoo/
Seriously... "Old West"??? This is pretty much THE prototypical Southern city and they put up an "Old West" town? Who was the genius who came up w/ that? This ain't the 50's anymore (thank God) & that kind of thing ain't popular anymore..... and who was possessed of the brilliance to put it in WILMER?!?!?! I understand the need to put a zoo in an area that's got plenty of room, but really?