Quote:
Originally Posted by ozone
Again I disagree that just because things worked like so in Richmond or San Diego that they must necessarily work that way elsewhere. As you know Richmond is a very different situation than Rancho Cordova with a lot more stigma attached to it.
The Rancho project does has the one requirement that is necessary -a light rail station. In some ways does it matter if there's not a lot to walk to right around the towers? Residents can just hop on the train to the next station (the future walkable downtown Rancho), or go into downtown Sacramento or Folsom. Highrise living that is less expensive than downtown Sacramento, close to employment centers, and on the transit line is the selling point. People wouldn't get as excited about a midrise.
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Well, perhaps it has changed over the years, but I do recall some stigma regarding Rancho, nothing like Richmond of course, but it wasn't exactly considered a first-choice for homes in the Sacramento area. That very well may have changed, but I would imagine some stigma lingers. Also, so far, Rancho has little, if any street life. Rancho's office space is spread across the entire corridor and there is little, if any destination retail that entices people from outside the immediate area. Rancho has a few hotels of note including the former Sheraton (what is it now?), but fewer than 500 quality rooms total. None of that suggest a viable market for two 36 story residential towers.
Contrast that with UTC and Mission Valley - both of which enjoy large populations in dense housing, numerous top-grade hotels and destination retail. Although neither is particularly pedestrian friendly (the Malls would prefer you spend all of your money there), some efforts are being made to improve this with separate pedestrian systems using bridges over streets that tie in directly to interest points.
As far as a transit line being the key to success - my point above disputes that given that UTC has several high-rise condos but zero rail transit of any kind. Mission Valley has at least six stations that I can recall and no residential housing above six stories - let alone 36.
High-rise housing is so much more expensive than low and mid-rise that the economics demand far more amenities/infrastructure/population be in place or you have some kind of unique attraction to have it pencil out. Rancho Cordova has neither.
People may not get as excited about mid-/low rise as they do high-rise, but is that excitement alone worth an extra $400k to them? I doubt it. People do get excited by the opportunity to leave their cars at home. A more modest project can deliver that to them at a fraction of the cost and with densities that can support a TOD.