Hallmark Towers
North West corner of 15th & L, K Streets
32 Story tower/ 502 ft
TDK Architects & Planning
Developer: Joseph Benvenuti
539,190 total sq. ft.
15,586 sq. ft. ground floor retail
387,090 sq. ft. office
164 hotel rooms on floors 24-32
Swimming pool
865 parking spaces
Proposed 1990 and died in 1991 due to the City of Sacramento's new law to
limit the height of skyscrapers as a way to protect the view of the State
Capitol. Back in 1990 when the tower was first proposed their were no
height restrictions for the area but shortly after this tower and two others
were proposed, both Mayor Anne Rudin and Sacramento Assemblyman Lloyd
Connelly pursued an ordinance to limit height and protect the Capitol. At the
time the City imposed the restrictions, it ended up wiping out a total of three
high-rise proposals, one by developer Giannoni at 14th & L Street at 19
stories and another by Benvenuti at 15th and K Street to be 14 stories, and
the Hallmark Tower at 502’. The new law at the time limited all building to
ten stories or 135’. All three buildings would have been to tall and blocked
the Capitol view. At the time, councilmember’s said “they were committed to
smaller buildings around the perimeter of the entire park” which discouraged
the developers who started getting entitlements for their projects a year
prior to the new law. All three towers were canceled out of frustration and
uncertainty as to what the City might do to further scale down their projects
It looks as if the towers design was used two years later in San Diego for the
One America Plaza
here.