Professor Norm O’Reilly’s Scorecard
Market Attractiveness
Economy B-
Demographics C
Market Size C
Corporate presence C+
Overall Market Attractiveness Grade C+
It has one of North America’s lowest unemployment rates, an economy less reliant on government than 15 years ago, and an income per capita that has surpassed that of Montreal. But with just three-quarters of a million people its market is small by NHL standards, as is its corporate presence, although early indications are it would hungrily get behind NHL hockey.
Franchise Viability
Potential Ownership A
Arena and Location A+
Competition and Barriers to Entry A+
Quebec City’s NHL dreams are predicated on a new $400 million arena which has broad support from politicians, the public and the private sector. Media giant Quebecor and its CEO Pierre Karl Peladeau would love to own the team and an NHL team would face no sports competition within the market
Final Grade for Viability A
With a small but enthusiastic market, Quebec City’s size would make it potentially vulnerable to a downturn in the Canadian dollar or the economy in general. It would need a shrewd and savvy management team. But assuming the new arena is built and the owner steps forward, it’s a very attractive place for the NHL.
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Globe nous donne A alors que TSN nous donne B+ comme note finale...
Pourtant c'est la même étude lol, anyway on obtient la meilleur note.
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