Quote:
Originally Posted by Mr Downtown
Gotta love the bizarro-world idea that parents choose schools based on the architectural sophistication of the cladding materials.
The only question about the building's exterior design these parents will ever raise is "how close can Mummy get in the Range Rover to drop you off?"
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No one is claiming that architecture is in any way the deciding factor at play. This entire conversation stemmed from the post where I mentioned that I know that parents from Lincoln Park that send kids to these schools are
already starting to consider different alternatives. My point is not just that "this is ugly, no one will like it", it's that they are bifurcating their campus, locating it a long distance from the grade school, building an ugly ass building, using complete crap materials, and choosing a site that is surrounded by big box retail and soulless streets. How can they possibly expect to compete with the aforementioned cheaper alternatives and the direct competition like GEMS when they are doing this?
Think about it, if you are a parent with multiple kids, you probably have them in several different grades. Do you really think suzy soccer Mom wants to sit in LSD traffic at the beginning of rush how after picking up Tommy from North and Halsted and then take 30 mins to get Johnny from the South Loop? I know for a fact (because I know people with kids in these schools and have even heard it from other friends in Lincoln Park who know even more people that send their kids that) that a lot of British School parents are thinking about alternatives for their kids once they get to HS because of the location alone. Then add on the shit design, cheapo materials, awful location, etc and you can see the problems adding up.
In short, GEMS and similar schools are going to look a lot better than the British School to prospective parents because they have a single, unified, campus, central locations, state of the art design, high quality finishes, etc while the British School is clearly going to fail at all of those.