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  #41  
Old Posted Aug 22, 2012, 1:43 PM
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Junk and confusion. I hate it.

If it was a condo tower, I'd call it Condo Nasty.
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  #42  
Old Posted Aug 22, 2012, 3:51 PM
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junk and confusion in times square? can you imagine?

i like the top of this tower, its something a little different for nyc.

looks great at night too.

btw although not referring to the bldg itself, a local joke is that the employees are known as conde nasties.
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  #43  
Old Posted Aug 22, 2012, 6:40 PM
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lol @ conde nasties!
What did they do to deserve that? Or is it just a joke?
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  #44  
Old Posted Oct 11, 2012, 10:42 AM
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http://www.nypost.com/p/news/busines...M7C2qqw9KRkBfL

Best of frenemies at 4 TS
PA hires unit of firm that audited it




H&M TIME: As part of its plans for 4 Times Square, the clothing chain will display its well-known logo
on the long-unused 70-foot-by-70-foot panels at the tower’s crown.



By STEVE CUOZZO
October 9, 2012

Quote:
A unit of the consulting firm that put out a mostly complimentary audit of the Port Authority has been hired by the agency to help it find tenants to replace Condé Nast at 4 Times Square. The PA tapped Navigant Capital Advisors — the corporate finance arm of Navigant Consulting — to “evaluate strategic alternatives” for the publisher’s 840,000 square feet. Four Times Square is owned by the Durst Organization. Under a deal worked out nearly two years ago, the PA is on the hook for the rent on the space when the publisher moves to 1 World Trade Center in 2015.

Under the complex deal to let Condé Nast anchor 1 WTC, the PA agreed to pick up the cost of the remaining rent on Condé’s Times Square lease. The space stretches over 19 floors including the iconic, Frank Gehry-designed cafeteria. Interest in the space is likely to be high: It’s a Class-A asset in the tower that cemented the “new” Times Square’s role as a commercial center for media, banks and law firms. But if the PA hasn’t found a tenant to sublease Condé’s floors, the PA must reimburse the publisher for its rent payments to Durst. Navigant is expected to send a letter today to top commercial brokers apprising them of its role, saying it has been “retained to evaluate strategic alternatives” for the Condé floors.
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  #45  
Old Posted Oct 13, 2012, 2:56 PM
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Well it's about time that ad space is taken advantage of. Though I was hoping for a bit more diversification rather than three of the same ad . . . I assume the '4 Times Square' ad will remain.
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  #46  
Old Posted Aug 12, 2013, 3:36 AM
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http://online.wsj.com/article/SB1000...149737190.html

Skyline Shakeup
Huge H&M Sign Soon Will Shine Atop 4 Times Square.






August 11, 2013
By ELIOT BROWN


Quote:
Logos of corporate behemoths in finance and media have long adorned Midtown Manhattan's skyline. Now, a Swedish purveyor of trendy, moderately priced clothing is preparing to upstage them. In what is likely to be the most prominent corporate logo crowning a New York skyscraper, workers are in the process of readying four illuminated "H&M" panels for retailer Hennes & Mauritz AB that are to be installed atop 4 Times Square at 42nd Street and Seventh Avenue.

With panels on each side of the building measuring 70 feet by 70 feet, the sign is expected to be completed later this year. The marketing move accompanies a 42,500-square-foot H&M retail store that is being built in the base of the 48-story tower, which also serves as publisher Condé Nast's headquarters.

H&M signed a lease with the building's owner, the Durst Organization, in October for both the sign and what is poised to be the clothier's 13th Manhattan store. The company has been rapidly expanding in New York, and is planning a new 57,000-square-foot flagship on Fifth Avenue and 48th Street, four blocks from its current flagship on Fifth Avenue.

"They certainly understood the value of skyline signage," said Tom Bow, director of leasing at Durst. "The views and the eyeballs on the skyline are going to be tremendous."

Some nearby residents say the forthcoming H&M sign stands to be on another level, given its size.

"I think it's ridiculous," Marisa Redanty, a community activist who lives further west on 42nd Street, said when shown a rendering of the planned signage. "It's very un-classy—it's tacky, and it's like, 'Are we going to look like Tokyo?'"


http://www.rew-online.com/2012/10/09...e-and-a-store/
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  #47  
Old Posted Aug 12, 2013, 3:30 PM
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Well this is going to be distracting, but I guess that is the point now isn't it? Blegh.
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  #48  
Old Posted Aug 12, 2013, 5:18 PM
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Whatever. Keep it in Times Square.
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  #49  
Old Posted Aug 13, 2013, 3:33 AM
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Hodge-podge tower.
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  #50  
Old Posted Aug 13, 2013, 12:28 PM
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If at least I could shop there, let's say some 600 feet up.
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  #51  
Old Posted Aug 13, 2013, 12:43 PM
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Cond Nasté

Not just bad, It is truly nasty.
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We must always take sides. Neutrality helps the oppressor, never the victim. Silence encourages the tormentor, never the tormented. Sometimes we must interfere.Elie Wiesel
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  #52  
Old Posted Aug 13, 2013, 4:53 PM
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That H&M sign with the red lettering on white background is weak. No different than a roadside billboard.

If you're going to put it up there in Time Square at least make it creative or exciting.
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  #53  
Old Posted Jan 14, 2014, 2:59 AM
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“Office buildings are our factories – whether for tech, creative or traditional industries we must continue to grow our modern factories to create new jobs,” said United States Senator Chuck Schumer.
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  #54  
Old Posted Oct 19, 2014, 2:27 AM
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This building was the breakout "star" in the TMNT remake!
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  #55  
Old Posted Oct 21, 2014, 6:26 AM
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^Yeah, even if it got its spire snapped off, the poor thing!
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  #56  
Old Posted Jul 8, 2015, 11:44 AM
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  #57  
Old Posted Feb 7, 2018, 3:35 PM
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https://www.amny.com/news/nasdaq-tim...own-1.16600245

Nasdaq moving HQ to Times Square from downtown

By Reuters
February 7, 2018


Quote:
Nasdaq Inc. said on Wednesday it would relocate its global headquarters from downtown Manhattan to midtown, expanding its presence at the Times Square office tower from where it broadcasts the market opening and closing bell ceremonies.

Nasdaq will expand its space fivefold at 4 Times Square, a 48-story tower owned by The Durst Organization. The building, built in 1999, recently underwent a $140 million renovation that included a new entrance and lobby, among other upgrades.

Nasdaq's plans include a state-of-the-art event space on the 10th floor that will feature a 2,100 square foot outdoor terrace overlooking Times Square, the company said in a statement.

The space, an extension of the Nasdaq MarketSite where the open and close are conducted, will be designed to host more than 400 people for corporate events.
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“Office buildings are our factories – whether for tech, creative or traditional industries we must continue to grow our modern factories to create new jobs,” said United States Senator Chuck Schumer.
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