Family spent $30,000 US to book space on North Vancouver-based Olympic cruise ship
A family of five plunked down $30,000 US this week to spend six nights on the Norwegian Star cruise ship in North Vancouver during the Olympics next year.
Edmonton businessman Dennis Laliberte hopes that's the start of a groundswell of profitable Games-related bookings over the next nine months.
"The Canadian market has been pounded with the notion there is no accommodation available during the Olympics," he said after a tour of the Norwegian Cruise Line vessel. "People are going to find out about us and once we get inside that July period this summer, we're off to the races."
Laliberte's Edmonton-based company — Newwest Special Projects — has paid more than $10 million to charter the ship and market it as a 1,119-room floating hotel during the Games.
He said tour operators have already taken up 10 to 15 per cent of the rooms, which range in price from $1,050 US to $6,600 US a person for a three-night stay.
Prices include meals, 24-hour room service, airport transfers and a shuttle service from the Vancouver Wharves dock in North Vancouver to the SeaBus ferry terminal.
On-board services will include a spa, fitness centre, 13 restaurants, an indoor pool and an 1,100-seat showroom where live Olympic broadcasts can be shown.
The ship's casino can't be operated while in port but Laliberte said he will try to get provincial approval to allow the gambling operation during the 20 days the vessel is here.
He said he first got the idea for Olympic cruise-ship accommodation last summer after considering similar ventures that operated during the summer Games in Sydney and Athens.
"We went back and forth with a number of cruise lines but settled on NCL because of the product," Laliberte said. "It has a freestyle-type atmosphere that we felt would really fit with the Olympics."
He said he only needs to achieve 50 or 60 per cent occupancy to make a profit and noted even people without tickets to Olympic events have expressed an interest in staying on the ship for three nights.
"We have people who have booked for 16 nights and they have no Olympic tickets — they're coming," Laliberte said. "Even some Vancouver people are interested in staying on board for three nights during Valentines Day and Chinese New Year."
He said as far as he knows, his company is the only one offering cruise ship accommodation for the general public in Vancouver during the Games.
The DEAP Group has proposed similar schemes for North Vancouver and New Westminster but Laliberte said he's been told those plans are dead. DEAP Group principal Greg Peart said he's still trying to push ahead with those proposals.
bconstantineau@vancouversun.com
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