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  #21  
Old Posted Apr 8, 2009, 2:44 PM
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I was in a taxi last night and saw the stone work. To me it looked like limestone and had a patina, perhaps it was just wet.
If anyone is in the area with a camera or could get a better look I would love to hear what you think.
     
     
  #22  
Old Posted Apr 8, 2009, 4:23 PM
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Surprising that the garage across the street has not been developed.
     
     
  #23  
Old Posted Apr 10, 2009, 6:12 AM
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  #24  
Old Posted Apr 12, 2009, 11:21 AM
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A tree grows in the forest...

saintismus

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  #25  
Old Posted Apr 16, 2009, 3:19 AM
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April 15, 2009:






     
     
  #26  
Old Posted Apr 16, 2009, 3:39 AM
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looks great so far
     
     
  #27  
Old Posted Apr 16, 2009, 6:01 AM
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Quote:
Originally Posted by Jularc View Post
April 15, 2009:

This will at least look decent at street level, as seen here, even incomplete.
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  #28  
Old Posted Apr 16, 2009, 2:25 PM
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Very, very high quality, both aesthetically and construction-wise. It is only fitting for Fifth Avenue. I cannot say the same for other high rises that have been built along the boulevard in the past few years, haha.
     
     
  #29  
Old Posted Apr 18, 2009, 6:56 PM
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Love that facade.
     
     
  #30  
Old Posted May 3, 2009, 8:32 AM
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04/28/09





     
     
  #31  
Old Posted May 3, 2009, 11:28 AM
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Fits that corner nicely.
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  #32  
Old Posted May 20, 2009, 12:16 PM
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  #33  
Old Posted May 22, 2009, 4:05 AM
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http://ny.therealdeal.com/articles/c...frozen-in-time

Cool amenity or frozen in time?



April 30, 2009
By Marc Ferris


While the New York City real estate market is in something of a deep freeze, one building is rolling out a truly chill new amenity: an ice cave.

The cave, planned for the Setai at 400 Fifth Avenue, between 36th and 37th streets, is modeled on a European spa-type treatment. Inside the enclosed space, the temperature will be set to 45 degrees.

Big in Europe, ice caves — where patrons can rub ice chips on their skin — are the cooling counterpart to a sauna or other type of steam room.


While officials at the Setai declined to comment, Steven Kass, president of American Leisure, which designs and operates spas and fitness centers and helped create the ice cave at the Midtown Setai, said the cold temperatures are good for the body and the skin. "The ice cave is part of a series of thermal and water treatments that vary body temperatures at different levels of exertion, which is good for the skin, circulation and internal organs," he said.

Kass noted that the ice cave will be the first of its kind in Manhattan.

At the Setai in Midtown, the 3,500-square-foot ice cave — which will be made of glass mosaic tile and include a domed, igloo-like roof — will occupy about a quarter of the building's spa space.

The communal area also will include a Jacuzzi with a waterfall, sauna, fire pit, juice bar, relaxation area and a Turkish hamman — a heated slab of marble where treatments are performed.

Workout regimens that vary the body's temperature between hot and cold are becoming increasingly chic. "In countries with colder climates, like Russia and Finland, people lounge around in a heated Jacuzzi and then go roll in the snow," said Kass.

But with the market paused, some say such amenities are more of a liability than an asset. "No one is buying anything based on a great spa or an ice cave," said Barak Dunayer, owner of Barak Realty. "Everyone is looking for value, and if a developer can't convey that, then they won't sell apartments."
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  #34  
Old Posted Jun 2, 2009, 4:43 AM
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  #35  
Old Posted Jun 2, 2009, 6:40 PM
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So I guess the Setai is the new official name, eh?

Title changed.
     
     
  #36  
Old Posted Jun 2, 2009, 10:57 PM
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I liked 400 Fifth Ave name a little better. The top of this building is going to look amazing. Good to see NYC building stuff from the past that has made the city what it is. Fun fact: This will be the tallest building on 36th Street.
     
     
  #37  
Old Posted Jun 3, 2009, 2:19 AM
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  #38  
Old Posted Jun 3, 2009, 2:27 AM
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This building is already looking stunning. A great solid design using timeless materials, massing that feels right and relates to its' neighbors and ohh that sexy rounded corner. Well on it's way to being a top notch addition to NYC.
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  #39  
Old Posted Jun 3, 2009, 2:40 AM
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Now I know this building will defenently stand out on 5th ave mostly cause of the glass.
     
     
  #40  
Old Posted Jun 3, 2009, 11:50 AM
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This building is shaping up to be very nice. Good, respectful street level setback--it even preserves the beautiful cornice on the neighboring building. Good materials, interesting window bays, classic overall design. I do wish the crown were different, not a flat-top pedestal, but more of a art-deco peak like the original concept of the Mansion on Peachtree in Atlanta:

     
     
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