Quote:
Originally Posted by esquire
Yeah, for all the failings of Sears management, the Winnipeg stores (especially Polo Park) still seem to be doing fairly well.
I can't imagine that Polo Park is close to Pacific Centre level lease rates that would make it unaffordable for Sears... besides, Polo's customer base is probably a lot closer to Sears' target market than Pacific Centre's customer base is.
Also, Polo Park appears to be doing quite well for itself... even if St. Vital surpassed it in size by adding another floor, would it really be catastrophic for Polo Park? I think Winnipeg is big enough to support two large malls. I mean, look at Edmonton... WEM is obviously the largest but Southcentre still does exceedingly well even in WEM's shadow, as do other malls there.
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Re Sears Polo Park v Pacific Centre, it isn't the lease rates Sears has that are the issues in any of these locations but how desirable they are to someone else. At Pacific Centre for example Sears took over the old Eaton's lease in bankruptcy. It also used to be established practice to give flagship anchors like Sears and Eaton's a hefty discount on their lease rate as they would draw people into the mall and the landlord could recover those discounts from the smaller tenants.
In terms of St Vital eclipsing Polo, it is heavily driven by space. Currently both St Vital and Polo Park would fall into the "regional" classification. Polo Park being slightly larger, run by CF and having the reputation as the market leader they tend to attract the first to market/only in market stores. If St Vital lifted the lid on a second floor the would be the first to jump into the "super regional" classification. The added space would make them the go to location for first to market/only in market stores. Imagine if St Vital was the only mall in Winnipeg to have Apple, the Lego Store, Coach, etc.
That said if Polo were to put an expansion on to push themselves into the "super regional" category first it effectively puts an end to any aspirations of St Vital overtaking them as the market leader. The challenge is CF has a number of challenges pulling down its Winnipeg holdings currently, the biggest was the misread on Target.
I think it is a matter of time until one of the two pull the pin on an expansion to push themselves into the super regional range, it is just a question of who moves first.