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Originally Posted by Bdog
^As always, another well-written, well-researched Roccerfeller...
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Thanks man
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Originally Posted by Matthew
Yes, the tickets for NHL are extremely expensive, which is why Gwinnett's Gladiators rank among the top ECHL teams in attendance. It's a cheaper night-out for the entire family and closer to home for suburbanites. It (expensive tickets) is however the reality of major league sports and why the teams speak of large markets and avoiding small markets. Suburban Atlanta is filled with minor league sports teams promoting cheap family entertainment.
I think the main issue is still the same as it was in the 1990s. There are only maybe six markets in Canada that can host a major league franchise. Winnipeg is not one of them. Winnipeg would likely become the smallest major league market in North America (less than half the size of most small ML markets) and though the city has a new arena, it would become the smallest arena in the NHL. Quebec City is actually a larger media market than Winnipeg. Back to ticket prices, you need as many of the upper-end (wealthy) metro area residents with the money to spend for higher priced seats and multi-game plans as possible. Average fan ticket sales can show support and help sell advertising, team merchandise and concessions, but the real money is from corporate suites and premium seating (why so many teams want new facilities with these features), which is best supported in large markets. Note the six storey wall of luxury suites in Atlanta's Phillips Arena. This is also how the Jets could sell 13,000 tickets a game at full price and still have the same financial difficulties as a team with lower numbers or a team giving away tickets to reach the same ticket numbers. Teams can use promotions to bring fans into the arena, where they will buy merchandise and concessions, while looking at advertising surround them and maybe that experience will convince them to buy more tickets, better seats and maybe a more expensive season ticket package. Still, the premium suites and seating plans are where the money is. I'm guessing a Winnipeg team would depend heavily on fans in places like Regina and Moose Jaw buying cheaper tickets on the weekend. I do believe the Coyotes would do better in Winnipeg though. They can't give away tickets in Phoenix. Atlanta does have the corporate support, the premium seating support and can bring in fans to see advertising and buy concessions. Atlanta also has the 8th largest media market. The Atlanta metro area is larger than Toronto's. Moving a team out of a top ten market sends a message of failure for the league, sales and the sport's popularity. I think the Thrashers need stability in Atlanta (good ownership and dedication to winning) and the team will do well. The Coyotes do need to move.
Again, I would move Phoenix's team. I'm also wanting the Coyotes to move back to Winnipeg and prove a small market can host a major league franchise. Winnipeg is one of my favorite cities, along with Regina (which explains why I read this section of the forum). Past experience does prove the team will likely struggle after a few years in a small market though. Again, it's your chance to prove them wrong for all the small markets with major league dreams!
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That's a very nice comment to leave us with
thanks man. And also I appreciate you speaking your mind. Its important that these issues are raised, or these apparent misconceptions are raised too. For instance, I noted in a post above that you guys really support your ECHL team. And you do! No doubting that. Atlanta is a much more important market to the NHL. But a lot of your points, while strong and important, fall secondary to what I maintain is the utmost important thing: Is there someone willing and able to own a franchise in a market?
In ATL's case, the current group wants to "dispose" (their words, or rather their lawyers interpretation in a legal document) of their team.
However, I am going to really rip your post apart here...this is just discussion in my eyes do not take it personally
1) You mentioned at the beginning of your post Winnipeg is "simply not a market" that can support a major league team, but ending it with "its your chance to prove them wrong"
I couldn't pinpoint your stance here, could you clarify please
2) Yes, Winnipeg would be the smallest market. But the market size is large enough for the product. Think about what the product is: NHL Hockey, the highest level of professional hockey. Think about the culture: Winnipeg is in Canada, in the prairies, and hockey is a big part of the culture. Yes, we have a ton of ethnic cultures in Winnipeg too, and the city is growing primarily through immigration. I can tell you first hand, second hand, and third hand that even different ethnicities and minorities follow hockey in Canada. Its part of the Canadian culture. Everyone from Europe to Africa that immigrates here starts following it because its big here. This is also why culture plays a big role...
3) ... which is my next point. Regardless of the potential of Atlanta (between you and I, I believe it has huge potential), the current statistics are not in ATL's favor in terms of an argument. Recent TV statistics show that ~9000 households watch NHL hockey there. This is in addition to the 6000 - 13000 fans that fluctuate in ATL games. On paper, in a 5 million PLUS metro market, this is absolutely not desirable. Brandon, the second largest city in Manitoba, likely has similar viewers watching NHL. Its about 50 000 ppl.
4) Quebec City, while a larger media market, by the end of this year will be a smaller city (barely) than Winnipeg. The population growth here, by Canadian standards, is the fastest growing for a city under a million, and is not gonna stop anytime soon. We have momentum, and that momentum will continue for a long time to come. Somewhat unrelated to NHL, this is due to finally having a stable economy, and building on it. This was not the case when the NHL left; we were coming out of our own recession. We actually had net stagnation in the 90's.
5) I don't see too many people from Regina or Moose Jaw buying tickets
Kinda a long drive
Keep in mind, our building fits 15k. The potential hockey market size of Winnipeg, is at worst, 50 000 people. In reality, it is likely in excess of a hundred thousand people, easy. Not gonna be a problem finding the people to fill the arena.
6) you bring up ticket prices. I will bluntly say you will find 15k people willing to pay Canadian ticket prices to an NHL game. Simply put (this is a simple example so bear with me), if you have 10 000 fans in ATL paying $35 a ticket vs 10 000 people in Winnipeg paying $70 a ticket, who ends up making the ownership more money?
7) Atlanta has HUGE corporate support. But I need more evidence it is not the fanbase and only the corporate support that has lead the owners to suggest they lose ~$20 million dollars a YEAR. Ownership issues aside, $20MM is a huge sum. Multiply that by how long they've owned the team, and the fact the previous owners (pre-lockout) lost similar amounts of money...
8) Phoenix has lost more, so no arguing that Phoenix would be the most likely candidate in a perfect relocation world to move, but this reality is Glendale's city council is entirely willing to subsidize the team insane amounts of money, to keep them there. COG owns the arena, so they have this right if they wish to. ASG has an entirely different situation...they own the arena. They can privately sell the team if they want to. They might do this.
9) You compared ATL to Toronto. Can you speculate as to why there is a huge discrepancy between the NHL teams in these two markets? A lot of it has to do with culture in my mind...this is what makes Winnipeg a larger hockey market than Atlanta. In Atlanta, I don't see a potential fanbase of even 100 000 people in the city right now (add the households plus STHs and its below 20 000). Case in point, Edmonton is a much smaller market in every way than Atlanta, but it is easily and historically a larger market in terms of hockey than most American teams. Especially if gate revenue and merchandise sales are any indication. Winnipeg would not be quite as much, but it would be similar.
10) You mentioned 13k tix in Winnipeg. I don;t know if this was a historical reference, to which I will say that this was still in line with the league average at the time, or if this was a hypothetical "New Jets" team average. You can bet your socks the building will be packed. Long term questions still remain, but the population isn't getting any smaller, the hockey culture isn't going away, and ...
11) ... corporate support here is much stronger than QuebecCity. This is overlooked. Yes, our brethren to the east have the larger media market, and this is good for them. This gives them a leg up. But according to the group that would own the NHL in Winnipeg, Corporate Support is not an issue. Clearly if Corporate Support was the answer, ASG would not want to sell the Thrashers at all, and the Thrashers would not be losing any money at all
12) final point is in terms of wealthiness, don't forget Winnipeg has one of Canada's wealthiest neighbourhoods as reported by Macleans; only Toronto, Montreal, Calgary had wealthier neighbourhoods. Its not like everyone here is a penny pincher. This "layman" reputation came as a result of media, and the 80s/90s decades which were rough for the city.
13) ultimately it boils down to ownership. It does not matter than Winnipeg cannot support a team or Atlanta is larger than Toronto or a bigger media market than pretty much everything. Is there a willing owner? So far, in Atlanta, I wouldnt put too much faith in your owners. TNSE is willing and able to own an NHL franchise here. They own the area, they get all the revenue stream, the biggest things that led to the Jets leaving are all gone, the old barn you mentioned here couldn't even support the revenues necessary to keep the team here, no one wanted to own the team, the city council was somewhat inept, the dollar was 60 cents to the American dollar...(imagine if the American dollar was 60 cents to the CDN; all these losses in the States would be magnified by 40%!!!)
Tons of things to note, and its a lot of stuff, but I think its worth mentioning.
It would really suck if ATL had to move, I agree, but things are far down the path. I'm not trying to dissuade any hope you guys have for the Thrashers, and not trying to suggest they should move...I too would rather see Phoenix move (although if they could have Atlanta's players I would rather that
), but my personal and your personal desires aside, its about business at the end of the day.
If you want to number crunch, we can go down that route, and I can show on a basic financial level why Quebec City and Winnipeg would be richer, more stable franchises than Atlanta or Phoenix as it currently stands today.
Not a slant towards you or the hardcore Thrashers fans, you guys are good hockey fans with a lot of knowledge who should not have to lose ANOTHER team (something we can't say we've been through...we only lost one and that was bad enough!)
But business is the biggest thing, and if the NHL cannot find any owners for ASG to get the Thrashers....then I don't have to finish that train of thought...Im sure you understand its not lookin' good
Your best hope to hold onto the Thrashers, is that the bonds fail to sell in Phoenix.
You and I however have NO control over what will happen. What's going to happen, will happen regardless, and there's nothing we can do about it.
You raised some good points man, keep em coming.
I'm disregarding the ownership issues and focusing on the fundamentals right now. The Thrashers have been wrongfully mismanaged.