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Posted Mar 25, 2018, 12:34 PM
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I ♣ Baby Seals
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Join Date: Jul 2012
Location: Sin Jaaawnz, Newf'nland
Posts: 34,700
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CBC profiled my neighbourhood, via the city's only black barbershop - at least as far as I am aware. It's one of three on that block.
A St. John's barbershop in an old, working-class neighbourhood is a face of how St. John's is changing
Quote:
It’s in St. John’s, in Rabbitown, a working-class neighbourhood with a diverse and rapidly changing population — so diverse, in fact, it might surprise a lot of people who’ve lived in St. John’s all their lives.
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When Gustavo Valoyes and Yaw Antei-Adjei decided a couple of years ago to open the 1949 Barber Shop — the name comes from the year Newfoundland and Labrador joined Canada — they saw a need for a shop in this residential area, located near both Memorial University and the city’s downtown strip.
Along the way, they’ve picked up many types of customers, from local students to new Canadians to players with the St. John’s Edge basketball team.
“Things have started growing and we are getting better,” Valoyes said.
“Every single culture comes here, so there are different views and thoughts. We speak about everything here.”
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St. John’s has a population that is historically largely tied to Britain and Ireland. Canada’s youngest province historically doesn’t attract many newcomers to the country. According to data from Statistics Canada, only 0.2 per cent to 0.4 per cent of the immigrants who come to Canada each year settle here.
But while there have been some shifts that are small compared to the volume of immigrants who settle in places like Toronto and Vancouver, they are significant in a province with a population of just 528,000.
Temporary workers from countries including the Philippines and Jamaica have arrived to fill gaps, particularly in service sectors like fast food and nursing.
International student applications and admissions have increased in recent years for Memorial University. And the province’s only mosque has a growing membership that no longer fits comfortably into its building.
That means that people from places like Africa, India, Pakistan, and the Middle East, both in Rabbittown and throughout the St. John’s area, didn’t have a barbershop to meet their needs, said Valoyes.
The small shop, located on Mayor Avenue, now has a staff of four: Valoyes, who moved from Colombia to Canada in 2003; Antei-Adjei, originally from Ghana; Ricardo Onegas, also from Colombia; and Joana Smits, originally from Angola.
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Even in his short time in St. John’s, Onegas has noticed Rabbittown become increasingly diverse.
Initially their clientele were largely from Colombia and a few African countries, he said, but now there are more from other places: the Philippines, South Africa, the U.S.
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On that map with all the pins are quite a few from the Goulds, a largely rural area in the south of St. John’s … not exactly walking distance.
Valoyes said they’re the result of a new customer who passed by the shop, popped in, and was happy with the result.
“One guy came here, I guess he was driving by, he come from the car, and he liked it,” Valoyes said. “He went there and then his friends start coming out here and now we have the Goulds, a big clientele from the Goulds.”
The 1949 Barber Shop doesn’t do much traditional advertising, but that’s the great thing about cutting hair: whether your customers are new arrivals from around the corner, or longtime locals who live a few neighbourhoods over, the result goes where they do.
“You usually run your advert on people’s hair. So if you cut one person, that person takes it everywhere that they go. People see it, of course, and ask, where did you get this,” Antei-Adjei said.
“Whatever that we do, we make sure we put in our best so that it will bring more clients, and that’s happening.”
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https://newsinteractives.cbc.ca/long...r-shop-stjohns
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Note to self: "The plural of anecdote is not evidence."
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