A breath of fresh airwaves revives fortunes at CHCH
On the verge of extinction two years ago, Hamilton’s CHCH has staked its future on news
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The Jackson/Hunter Street home of Hamilton TV station CHCH seem a lot happier and more upbeat these days.
“It’s nice to be at a place now that is expanding and growing and hiring, rather than one that is imploding,” confides Brian Wood, a veteran on-air personality. “I’m very pleased to see it like that — and to be still a part of it.”
“There’s a big difference now,” echoes camera/microwave operator Nick Garbutt, another senior staff member. “It’s almost like the old days. Being independent again, decisions get made right away, here rather than at ‘corporate.’ Because this is ‘corporate’ now.”
It’s been a little more than two years since a small, relatively unknown Toronto-based media company named Channel Zero Inc. breathed new life into CHCH, bringing the beleaguered station back from the brink of broadcast extinction.
According to figures obtained from CHCH, the station has 141 full-time jobs on its payroll now, roughly a 20 per cent increase from the 117 full-timers in 2009. .
Today, CHCH is healthy again, insists Cal Millar, Channel Zero’s president and chief operating officer.
“We’re really thrilled with how it’s going,” Millar explained during a recent telephone interview from his Toronto office. “The progress, over two years, has been fairly steady. It’s going well in terms of viewership. It’s going well in terms of the kind of programming we’re doing. It’s going well in terms of the team in Hamilton. It’s going well in terms of the new shows we’ve launched. It even went well in the digital transition, the million-dollar-plus investment we made in new transmitters across the province.”
Numbers from BBM, Canada’s ratings service, bear that out. CHCH’s 6 p.m. newscast often pulls in anywhere from 100,000 to 140,000 viewers per night in the Toronto-Hamilton extended market. Both the 6 p.m. and 11 p.m. newscasts regularly beat out those from CBC, CP24 and Citytv. In fact, CHCH’s newscasts usually rank third, behind CTV and Global, and sometimes even outperform Global enough to land in second place.
And although the balance of CHCH’s schedule may not be breaking ratings records, the shows are managing to hold their own.
“We’re sustainable at this point,” says Millar. “Nobody’s getting rich over night, but we’re making money.”