Swiss Prime Site AG, 21 December 2010:
News highlights at the Maag site in Zurich
Deutsche Bank (Switzerland) Ltd to move into five floors in the Prime Tower as of December 2011 – Occupancy rate reaches 85% – Gastronomic variety on Zurich’s top floor
The uniqueness of the Prime Tower and the location has persuaded Deutsche Bank (Switzerland) Ltd to lease five floors or a good 5,000 m2. Thus, five months before opening, the occupancy rate has already reached 85%. A diverse range of hospitality services will be on offer on the top floor of the Prime Tower.
Deutsche Bank (Switzerland) Ltd with its Private Wealth Management service will lease more than 5,000 m2 of office space in the Prime Tower, making it a future anchor tenant. In addition to its locations in Geneva, Lugano and St. Moritz, the bank will in future serve its high net worth clients in the regions Europe, the Middle East and Africa as well as Switzerland from out of the Prime Tower in Zurich. Factors that played a crucial role in the bank's decision to move into Switzerland’s tallest building in December 2011 are the prime location in Zurich West, the building's outstanding architecture, the effective and flexible spatial concept and above-average sustainability in accordance with the internationally recognized LEED (Leadership in Energy and Environmental Design) green building certification system.
Approximately ten months before the opening of the Prime Tower and the adjoining Cubus and Diagonal buildings and Platform commercial building the occupancy rate has reached 85%. The first tenants in the Prime Tower will move into their offices in summer 2011. The hospitality zone and conference centre on the top two floors will open in November 2011.
Customized hospitality services
Swiss Prime Site has opted for a service offering optimally geared to the uniqueness of the highest building in Switzerland, its prime location in Zurich West and the target groups in the catchment area. The concept caters to a broad spectrum that includes both business people and private individuals. The distinguishing features of the concept are its diversity, variability and the high quality of both service and culinary offerings.
A restaurant, a bistro/bar and a cocktail bar/lounge with adjoining private dining areas will share the top floor. The fine dining restaurant offers a discreet, elegant ambience in which 90 people will be able to choose from a range of fresh, seasonal and international dishes. The bistro will have a livelier atmosphere for up to 80 guests and a menu that adapts to the time of day. The flexibly designed patio with space for up to 40 people can be used to expand the restaurant or bistro area if needed. In the cocktail bar as many as 60 visitors can pick from a broad selection of cocktails, antipasti and tapas. The cocktail bar can be divided into two separate private dining areas each seating 20 people, or together up to 40. As the individual areas are designed to complement one another both spatially and operationally, they can be combined for larger events (seating for up to 300 people; total area of 640 m2).
Between five and seven conference rooms are being installed on the 34th floor. The largest room will accommodate up to 100 people. These areas can also be catered.
Concept and operation by experienced professionals
The operating concept for the 34th and 35th floors was developed by hospitality specialists Peter Herzog and Jürg Landert. They will be responsible for the running of the hospitality zone and the conference centre in the Prime Tower. "In Peter Herzog and Jürg Landert we have won two proven and innovative gastronomy professionals. Their operational and marketing experience will ensure that the Prime Tower also becomes a byword for catering and hospitality", explains Peter Lehmann, Chief Investment Officer of Swiss Prime Site. Peter Herzog adds: "We attach great value to a level of quality and hospitality that is appropriate for the image of the Prime Tower and the spaces in this exceptional location."
The Zurich architect team Gigon/Guyer has been commissioned to plan, design and execute the interiors. The Gigon/Guyer designs were chosen in a competition with five other Swiss and international participants.
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