But it is not just an observation deck. They are planning it as huge amussement area, almost as a small thematic park above New York, as this article states.
http://observer.com/2012/10/hudson-y...ervation-deck/
Quote:
But this is not the only place where Hudson Yards will surpass the Empire State Building. It will also boast observation areas closer to heaven than at the Empire State Building, both indoors and out.
Perhaps you noticed an unusual shard jutting out from the side of the tallest tower in the latest set of renderings, first revealed a few weeks ago in New York magazine? That is an open-air observation deck located at 1,100 feet. That puts it 50 feet above the Empire State Building’s famous outdoor terrace, that iconic movie set and marriage proposal destination.
And above Hudson Yard’s outdoor observation space will be a veritable playland of attractions reaching to the top of the tower, and by extension beyond the Empire State Building’s topmost observation room, at 1,250 feet, the place where zeppelins were once meant to dock.
“It’s more akin to the Rainbow Room to be honest,” Related spokeswoman Joanna Rose explained. “We have a ballroom, restaurant and bars above the observation deck that offer panoramic views. And yes, we are looking at locating some of those above the 1250 mark.”
They are just going after all the landmarks—not just the Empire State Building but Rockefeller Center, too. And it will be hard to compete, since as previously reported, that master of hospitality Danny Meyer will be running the show way up in the clouds.
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As I said in a post before, nowadays the ESB observation deck makes more money than the rent of the office space of the entire building, And that do is just and observation deck, but it happen to be in one of the most iconic buildings in the world, making that tons of tourist want to visit it
I think they expect to make big money with this observation deck/theme park. This is money guaranteed, they can offer rents almost at cost levels at the begining in order to fill the building quickly in a highly competitive market, obtaining most of the profit from this observation deck during the first years of the complex (as it happened with the ESB by the time they build it) And it is also something that would draw a lot of people, specially tourists, to an area of Manhattan that today nobody visit, benefiting as well the retail complex of the lower floors.
So it is logical that they give it a big importance in the overall design, making it something that stands out, something very atractive and different.