Quote:
Originally Posted by The Macallan
I have read somewhere but cannot now locate, an article which stated that ad agencies use Peterborough as their sample Canadian city for tests and marketing etc. If it will fly in Peterborough... I don't know the thinking behind this.
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Peterborough is likely the best microcosm of
Anglo Canada IMO. It really does have aspects of everything: manufacturing working class base, decently sized University and all that entails, large government offices (MNRF) and the surrounding rural population.
But not Canada as a whole, of course! Which makes sense as agencies tend to treat Quebec as a separate market entirely.
London would be a good choice too, but maybe too white collar to be truly representative?