Out with WaterWorld, in comes Raging Waters
Water park set to make a splash
Cal Expo's former WaterWorld will be reborn as Raging Waters
after an extreme makeover.
By M.S. Enkoji - Bee Staff Writer
Last Updated 6:33 am PDT Monday, March 12, 2007
Story appeared in METRO section, Page B2
Water, water everywhere.
And it's a big business, entertaining 73 million North Americans a year who gladly pay to douse themselves on rides named Bermuda Triangle and Dragon's Den.
Now, the nation's largest water park company is preparing for its premiere season in Sacramento, pouring millions of dollars into the former WaterWorld USA at Cal Expo for an extreme makeover.
The gem of the new park, called Raging Waters, will be the five-story Dragon's Den, an inner-tube slide down a 45-foot enclosed flume, followed by a spin around a 35-foot bowl and yet another slide into a pool.
"It's just a very impressive piece of hardware," said Brett Petit, vice president of marketing for Palace Entertainment in Newport Beach.
On May 19, Palace will open a Raging Waters park at Cal Expo -- its third in California -- with a preview on May 12 for participants of the annual Susan Komen Race for the Cure.
The other Raging Waters parks are in San Jose and San Dimas, east of Los Angeles. The San Dimas park was ranked third in the country on a best water parks list compiled by the Travel Channel in 2005.
Six Flags, the owner of the former WaterWorld USA at Cal Expo, closed it down last season by announcing it would leave the fading, 25-year-old park.
Palace stepped in, signing a new lease with Cal Expo that runs until 2015. Cal Expo representatives couldn't be reached for comment.
Palace, which owns six other water parks outside California and 24 family entertainment attractions, is upgrading everything from the food services to the water slide surfaces, and the water quality.
"We will have crystal clear water, blue pools," Petit said.
For those less keen about the water, new landscaping and beach furniture will improve lounging areas, he said. Favorites like Cannon-Ball Falls, the Cliffhanger, the Beach-Wave Pool and the water fortress are also undergoing a face-lift.
Initial entrance fees are $29.99 for adults, $23.99 for children under 4 feet, Petit said, with competitive pricing schemes.
"We've really got to get people in the door," he said.
Water parks have soared in popularity because of their wide appeal for both avid water fans and shade-loving loungers, said David Mandt, spokesman for the International Association of Amusement Parks and Attractions in suburban Washington, D.C.
Indoor water parks, a year-round attraction, are one of the fastest growing segment of the industry. "It just speaks to the popularity and the broad appeal," Mandt said.
Water parks at a glance
Best U.S. water parks
1. Schlitterbahn Waterpark, New Braunfels, Texas
2. Blizzard Beach at Walt Disney World, Lake Buena Vista, Fla.
3. Raging Waters, San Dimas
4. Water Country U.S.A., Williamsburg, Va.
5. Splish Splash, River Head, N.Y.
6. Knott's Soak City, Palm Springs
7. WaterWorld (Hyland Hills), Federal Heights, Colo.
8. Six Flags White Water, Marietta, Ga.
9. Wet 'n Wild, Las Vegas (now closed)
10. Noah's Ark, Wisconsin Dells, Wis. Source: The Travel Channel, 2005
Number of water parks in North America: More than 1,000
First "official" water park: Wet 'N' Wild, Orlando, Fla., in 1977.
Tallest, fastest single-person, free-fall waterslide in the world: 120-foot "Summit Plummet," Blizzard Beach, Walt Disney World, Lake Buena Vista, Fla.
Tallest raft-ride water slide: 11-story "Insane" at Beach Park, Fortaleza, Brazil.
Source: World Waterpark Association
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