Total speculation, but I wonder if this will be a Tru by Hilton? Hilton announced the new brand last month, with a
press release that indicated they are planning a hotel in Portland:
Quote:
Demonstrating owners’ desire for a forward-thinking and innovative midscale brand with a strong value proposition, Hilton Worldwide already has 102 hotels signed and an additional 30 hotels in various stages of approval in cities including Atlanta, Dallas, Houston, Chicago, Denver, Portland and Nashville.
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The only hotels I can think of that are in development and aren't already committed to a brand are this and the Broadway Tower. I imagine the Broadway Tower will be going for a much higher end brand (or might even be run independently). So that leaves 619 SW 11th.
If your eyes can take it you can browse through the
Tru by Hilton website to get a sense for the Snake People centric brand. Mashable has
more analysis.