Originally Posted by ChelseaFC
Anyone else considering the homeless and mentally ill camped outside of this new Apple space?
It's going to be a party!
The more I investigate this silly story the more I admire the one who planted it. Retail has been slow to lease in the area (though there are a few tenants still looking for space on Broadway south of 7th - Foot Locker, Nike Outlet, Guess Outlet), so what do you do?
Plant a story with the biggest click-bait you can find. Historic Theatre, Apple, DTLA. Tenants will be calling the downtown brokers within 24 hours asking if its happening - and what their options are for nearby spaces.
Make sure the article primes potential tenants by saying things like 'Part of the splash would be to push up the surrounding rents, which currently range from $1.50 to $4.50 a square foot, depending on the block.
“When it becomes fully known, the pricing is going to skyrocket,” said Kadosh.'
I love it. If I were an agent tasked with leasing on Broadway this is exactly the kind of game I'd be playing.
Tower Theater disrepair (East Clock)
, on Flickr