Quote:
Originally Posted by Xelebes
There has been a relatively recent shift in the clothing retail market concerning gender. Men now spend more on clothes than women. It is one of the reasons that Simons is doing so well right now.
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Men actually do not spend more but are spending more than in the past. So for example it may have been 80% spending by women and now it is 70% so men are a large growing segment. But they still do spend less then women.
In terms of total spending, women spend more then men but only slightly. Men typically do more of the big ticket spending (cars, atv's, stereos as well as spending on food and alcohol). In other words not stuff you go to the mall to buy. In addition, men are more prone to go into a mall buy the item they want and leave while a woman will hang out and shop around. Also women tend to do more shopping for kids then men so by gearing the mall to them you are targeting the markets properly. Since women are more prone to shop around and stay at the mall get something for kids etc while most men don't. There is a change in the younger generations, however that is not enough of to have a huge impact on the entire mall when we consider the entire population as well as the shopping habits for women to get things for their families (kids) vs men.
As you noted for Simons that is one store and one part of the overall market. Next time you go into Simons count how many 50 year old men go to Simons vs 20 year old men.
Also consider the typically income and wealth of a 50 year old vs a 20 year old man, typically the older guys have more money and are not spending it on clothes, they may however buy a trip to Mexico online or go to a home depot to buy paint or lumber for a new deck.
Next looks at children stores, how often do fathers go shopping at a kids store alone with their child vs women with their child? If the man is there it is usually with the mother and child. This may not sound politically correct but it is still what happens. I know from my own experience as my wife and I always go shopping for clothes for our little guy and I hardly ever see a guy there with his child buying clothes, it is almost always a mother with the child or both parents.