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Posted Jun 21, 2017, 3:02 PM
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Moderator
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Join Date: Oct 2011
Location: Philadelphia
Posts: 18,367
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A pattern in Atlantic City: growth in tourism industry
Quote:
Here's some good news for Atlantic City: Sustained growth in its tourism industry is becoming a pattern, according to a new report.
Atlantic City and Atlantic County's lodging industry continued to grow through the first quarter of 2017 on multiple factors, according to the Atlantic City Tourism Performance Indicators report by Stockton University's Lloyd D. Levenson Institute of Gaming, Hospitality and Tourism.
Increases in multiple performance measures are important for the troubled Shore town, which must transform from a market that has historically relied on revenue from its casinos to a destination that relies on multiple streams of revenue.
The Atlantic County lodging fee on a per-room basis increased in 11 of 12 months, with gains between 6 percent and 12 percent over the past six months, according to the report.
This figure isn't Atlantic City specific, but the city's tourism market has a large impact on the county's hotel industry.
The twelve months ending March 2017 averaged $669, or 5.6 percent higher than the previous 12 months ending March 2016, representing the highest per room collection over a twelve month basis ever, the report reads.
The county lodging fee on a per-room basis is now higher than the $664 peak in March 2008. The fee previously peaked at $632 in 2007, a year after Pennsylvania gaming was introduced.
Atlantic City's non-gaming lodging properties are also seeing positive performances. Non-casino RevPAR continued to outperform the county's lodging and casino parking fees for the 12 months ended March 2017, according to the report.
Destinations like Philadelphia typically report the health of their respective hospitality industries on three factors provided by STR: lodging occupancy, average daily rate (ADR) and revenue per available room (RevPar).
Atlantic County reported positive increases for all three measures, each experiencing year-over-year gains in nine out of the 12 months.
The casino parking fee saw consistent, double-digit growth month-over-month in the first quarter, outpacing the county lodging fee and non-casino RevPAR for that period.
The closure of the Taj Mahal generated more traffic at the remaining casino properties, the report reads, with increases in October, November, December, January, February and March.
“The double-digit increases in both the casino-only parking fee and the non-casino-only RevPAR are a sign of the city’s resilience," said Rummy Pandit, executive director of the Lloyd D. Levenson Institute of Gaming, Hospitality and Tourism.
"Rather than declining in the wake of the closure of the Taj Mahal, both non-casino and casino hotels in Atlantic City showed growth," he said.
"When you find developers going into different areas in the country looking to buy hotels, they look for RevPAR growth," Pandit said.
Philadelphia, for example, continues to see increases in visitation as well as hotel occupancy, ADR and RevPAR. A slew of new hotels are slated to open, adding at least 2,000 new rooms by 2019.
Hotels in the pipeline are primarily aimed at the luxury end of the market, which includes boutique brands breaking into the Philadelphia market for the first time.
More supply leads to more heads-in-beds and, as a result, a larger economic impact.
Sustaining growth in Atlantic City relies on two things: weather and millennials, Pandit said.
"We have to have good weather," he said. "Because we're dependent on the weather, we need to look at additional market segments as we continue to evolve."
"The market has shrunk since the inception of gaming in other states along with New Jersey," Pandit said. " Our gaming revenue has dropped, but what has also happened is that we're bringing in new market segments."
One market includes the meeting and convention industry, which could diversify revenue streams for companies willing to add appropriate amenities.
Caesars Entertainment, for example, opened its $125.8 million Harrah's Waterfront Conference Center a year after a number of hotel rooms and meeting spaces left the Atlantic City market.
This has led in part to Atlantic City hitting record figures in 2016 for the meetings-and-conventions market.
"We looked at our markets changing as the millennial segment continues to grow," Pandit said. "You look at the properties in and around Atlantic City, they’re starting to add amenities and facilities to garner that segment of the market."
SugarHouse Casino in Fishtown, for example, added a new event space as well as more food and beverage offerings like Saxbys and Hugo's Frog Bar and Chop House. It also added its own beer garden, a growing and popular trend among millennials in Philadelphia.
A separate report by Stockton said Atlantic City's redevelopment could be incumbent on millennials, specifically those who choose to live there, rather than visit during the summer.
Many of the developments happening in Atlantic City "represent significant bets on millennials," according to the report, which cites Philadelphia developer Bart Blatstein's transformation of the former Showboat casino property into a non-casino, 852-room hotel; and the purchase of the Taj Mahal by Hard Rock International.
Millennials — those in the age bracket of mid-to-late teens to mid-to-late 30s — must become Atlantic City residents, because residency status would "firmly align their interests with Atlantic City's long-term economic development prospects," according to Stockton economics associate professor Oliver Cookie said.
Carl Icahn in March this year sold the Taj to a group led by Hard Rock International, which plans to spend over $500 million for an overhaul that includes updated guest rooms.
This would be a boon for Atlantic City.
"They’re not going to be necessarily getting the same customers existing casinos have," Pandit said. "They have their own following, and that will grow the entire pie for the city. When people come to the city to go to one resort, they will typically venture away from that also and explore other sites."
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http://www.bizjournals.com/philadelp...upancy-up.html
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