Being that Peachtree Street is the main "Strip" of the ATL I think MARTA should do something special for the buses that run the # 110 route. I recently visited Vegas and they had special buses that ran on "The Duece" along Las Vegas Blvd aka The Strip and also on the SDX, a bus rapid transit line between downtown and The Strip. First, just call the bus "The Peach" without having it numbered. Second, have the route run frequently so that people won't have to wait. Every 8-12 minutes apart. Third, have the route run 24 hours a day. If we want Peachtree to be a 24 hour street we need 24 hour service. Last use special buses like in Vegas. Here are the two that run on the SDX and The Duece routes in Vegas.
http://en.wikipedia.org/wiki/File:RT..._Streetcar.JPG
http://en.wikipedia.org/wiki/File:CAT_Enviro500_103.jpg