The price isn't that expensive, but it's not at all their theatres either. I had the link yesterday yesterday, but couldn't find it in the time I had right now. It was somewhere on their website linked through CTV. One of the Burnaby theatres and one of the Surrey ones is showing the Games, but not the downtown Vancouver theatre, for example. I was looking so quickly that I don't even recall the price, but I seem to recall the full pass was less than $30.
I can't imagine doing it much, but for marquis events, it would be nice to be able to view them on the big screen.
Overall, I think the whole concept is pretty cool, for any number of events. Apparently they've showed opening night for some rather prestigious events as well - Metropolitan Opera productions, etc - showing performance as a live feed to the theatres. I can imagine it could be great for class trips or a big fan, of either hockey or the arts (or both, it happens
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