NEW YORK | Hard Rock Hotel (159 West 48 Street ) | 403 FT | 35 FLOORS

[chris08876]

News emerged last week that the Hard Rock brand would make a major real estate announcement on Monday, and publications have since started speculating on the site of what is expected to be the city's first Hard Rock Hotel.

Hard Rock is partnering with Extell Development Company on the project, and Crain's speculated last week that it might be a site on Eighth Avenue between West 45th and 46th Streets.

On Sunday, the New York Post printed an exact address — 159 West 48th Street, currently home to a seven-story garage. That section of West 48th Street, between the Avenue of the Americas and Seventh Avenue, is also fittingly known as Music Row. The last of the music shops on the street shuttered down last year, and according to the Post, Hard Rock wants to recreate that atmosphere on the street.

For Extell, this is just the latest sign of the company's expanding real estate empire in Midtown. Apart from Central Park Tower, there's also speculation about a giant shopping mall on Fifth Avenue between West 46th and 47th Streets.

Representatives for Hard Rock and Extell have declined to comment on the development just yet, but the group is set to unveil details about the project at an event this afternoon. Curbed will be in attendance, so check back later in the day for updates.

Hard Rock Hotel to bring the beat back to Manhattan’s Music Row

Rock is returning to Manhattan’s Music Row.

A new Hard Rock Hotel will rise on the West 48th Street strip between Avenue of the Americas and Seventh Avenue just off Times Square, which was once lined with music stores such as Manny’s Music and Rudy’s guitar shop.

The Post has learned the hospitality company has come to an agreement with Extell Development’s Gary Barnett to create a new music-themed hotel on his site, at 159 W. 48 St., where there currently sits a seven-story garage.

The permits are in place to begin demolition. The garage is within the special Times Square zoning district that allows the transfer of theater air rights on the site. None of the parties would comment.

Sam Ash had a shop in the base of the garage, which is across the street from the now-shuttered Manny’s. The garage is directly behind the office tower at 1221 Ave. of the Americas.

Since the 1930s, the block had been filled with stores where musicians like Eric Clapton, Jimi Hendrix and the Rolling Stones could hang out and buy instruments.

But one by one, they were shuttered for higher rents and higher towers.

The music died in 2015, when Alex Carozza’s accordion store moved off the block after 50 years.

As a music and celebrity magnet, the new Hard Rock Hotel aims to bring some of the old energy back to the street.

The now global restaurant, hotel, resort and casino chain was born as a café on West 57th Street. Ironically, it was forced to move after Barnett bought that building.

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CBNY
http://nypost.com/2016/06/05/hard-ro...ans-music-row/

[chris08876]

It will be replacing this garage: https://www.google.com/maps/place/15...773804!6m1!1e1

[Busy Bee]

I'll volunteer to be the smug guy who asks "the Hard Rock Cafe/Hotel is still a thing?"

[antinimby]

Always good to see eyesore parking garages bite the dust. There's also another one across the street that needs to go as well.

[Yesh222]

Any idea how tall this could be/how much square footage they have? It looks like 40-45 floors from that picture.

[The North One]

Originally Posted by antinimby

Always good to see eyesore parking garages bite the dust. There's also another one across the street that needs to go as well.

I'd rather have a parking garage than a building with a massive tacky sign. It's bad enough that it's purple.

[antinimby]

The Hard Rock sign and purple lighting helps an otherwise boring tower look better. It is a positive addition to the city.

[tokilamockingbrd]

this render reminds me of some tower in Cities: Skylines that would pop up in a leisure commercial zoned area.

This is clearly just a place holder seeing as an architect was not even credited.

[Crawford]

Originally Posted by tokilamockingbrd

This is clearly just a place holder seeing as an architect was not even credited.

Highly unlikely. Hard Rock officially announced the tower today, and Barnett announced a hotel tower was coming to this site a year ago.

Barnett owns much of the block, including the assemblage across the street. A rival developer owns the adjacent assemblage just to the west. That whole block is going bye-bye in the coming years.

[NYguy]

http://www.bizjournals.com/newyork/n...el-casino.html


http://media.bizj.us/view/img/988514...-1694-56-0.jpg

After long pining over the New York City market, Hard Rock International will open a flagship hotel here in the spring of 2019, a 445-room tower that will rise in a block of Times Square previously known as "Music Row."

[Eidolon]

Extell scores air rights to build new Hard Rock Hotel
By Steve Cuozzo
June 5, 2017

Extell has gobbled up some precious air rights as it prepares to build a new Hard Rock Hotel on West 48th Street.

Gary Barnett’s insatiable development company has quietly bought 45,000 square feet of unused air rights from the small block-through park adjacent to 1221 Sixth Ave. Both the office building and the park are owned by Rockefeller Group.

Terms were not yet available, but the purchase has been completed. Fried Frank legal eagle Zachary Bernstein repped Rockefeller in the transaction, which ups the project’s permissible size to 225,000 square feet.

[yankeesfan1000]

Demo is in full swing here, I'll try and grab a picture tomorrow.

And demo across the street is flyingggg.

[yankeesfan1000]

[IMG][/IMG]

[chris08876]

Was looking at the filings to get a height/floor figure.
= = = = = = = =

Proposed
Structural Occupancy Category: II - OTHER THAN I, III OR IV
Seismic Design Category: CATEGORY B
2014/2008 Code Designations?
Occupancy Classification: R-1 - RESIDENTIAL: HOTELS, DORMITORIES Yes No
Construction Classification: I-B: 2 HOUR PROTECTED - NON-COMBUST Yes No
Multiple Dwelling Classification: HEXA
Building Height (ft.): 403
Building Stories: 35
Dwelling Units: 437

Log of Status:

07/19/2017 123331224 05 NB J P/E DISAPPROVED 01/25/2018 0073403 PE HAYDA PENDING
FOUNDATION WORK IN CONJUNCTION WITH NEW BUILDING.
Work on Floor(s): MEZ,CEL,SC1,SC2 001 thru 035

07/19/2017 123331224 04 NB J P/E DISAPPROVED 01/25/2018 0073403 PE HAYDA PENDING
STRUCTURAL WORK IN CONJUNCTION WITH NEW BUILDING.
Work on Floor(s): MEZ,CEL,SC1,SC2,ROF 001 thru 035

07/19/2017 123331224 03 NB J P/E DISAPPROVED 01/25/2018 0085627 PE DIFINI PENDING
SOE WORK IN CONJUNCTION WITH NEW BUILDING FILING.
Work on Floor(s): UDG,SC1,SC2,CEL,MEZ,ROF 001 thru 035

07/19/2017 123331224 02 NB J P/E DISAPPROVED 01/25/2018 0071336 PE BIENSTOC PENDING
MECHANICAL WORK IN CONJUNCTION WITH NEW BUILDING APPLICATION.
Work on Floor(s): MEZ,CEL,SC1,SC2,ROF 001 thru 035

07/19/2017 123331224 01 NB J P/E DISAPPROVED 01/25/2018 0020741 RA RUSSO PENDING
NEW BUILDING. ARCHITECTURAL WORK.
Work on Floor(s): MEZ,CEL,SC1,SC2,ROF 001 thru 035

[chris08876]

Credit: Oppix56

[WhatTheHeck5205]

Ugly as sin. Though I suppose that’s to be expected for a new hotel in NYC at this point.

[Busy Bee]

Yep

[TechTalkGuy]

Hard Rock Cafè is targeted for the younger crowds.
Not very tall, will be average height to fit into the nearby Rockefeller towers along the avenue.

I’m more a "Cipriani" type of guy.
You can have the too loud Hard Rock venues!

[JManc]

Originally Posted by TechTalkGuy

Hard Rock Cafè is targeted for the younger crowds.
Not very tall, will be average height to fit into the nearby Rockefeller towers along the avenue.

I’m more a "Cipriani" type of guy.
You can have the too loud Hard Rock venues!

Not really. I've been to quite a few of these around the country and overseas and the age range is pretty wide. The NY location was actually the last one I was at and there were lots of folks my parents age (late 60's/ early 70's) in there.

[Busy Bee]

I'll just reiterate my sentiment from two years ago:

Originally Posted by Busy Bee

I'll volunteer to be the smug guy who asks "the Hard Rock Cafe/Hotel is still a thing?"