Posted Aug 21, 2012, 5:13 PM
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On a related note, Global Spectrum/Live Nation sound off on arena economics in a piece in today’s Toronto Star:
Riley O’Connor, chair of Live Nation Canada, told the Star on Monday that the arena will need an NHL franchise, other pro hockey or basketball team, because concerts won’t be able to generate enough revenue for a successful business.
“You really need a major tenant to make that happen,” he said. “In almost all major Canadian arenas, that’s an NHL team, an AHL team, a major junior hockey team. You can’t do it on concerts alone.”
Other industry insiders and some taxpayers have questioned continuing assertions from arena promoter Graeme Roustan, chair and chief executive officer of GTA Sports and Entertainment, that the Markham facility can work well without an NHL franchise.
But O’Connor’s comments mark the first time that someone in the arena group of consultants and advisers has raised doubts about the project’s viability without a major tenant.
“Look, I really support Graeme in his dream, but at some point you really have to look at the risks involved,” O’Connor said in an interview.
Philadelphia-based Global Spectrum, another partner in the project, has estimated the 20,000-seat Markham arena could attract 133 events annually. Roustan, a former rink operator in the U.S., has noted the arena doesn’t even need to reach that target to remain a strong business.
However O’Connor said big arenas around the country need about 200 event days a year to flourish, and the only way to reach that level is with a sports club that uses it for 40 or more dates a year. The Air Canada Centre in downtown Toronto attracts more than 200 event days a year, with the hockey Maple Leafs and basketball Raptors filling about half of the dates.
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Last year’s KPMG audit of HECFI revealed that from 2007 to 2010, Copps averaged 87 events a year.
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"Where architectural imagination is absent, the case is hopeless." - Louis Sullivan
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