most drug commercials are like that they do it now to make it more human instead of glossing over it
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Movie trucks rumble back to B.C.
Olympics wrap and new tax incentives lure moviemakers to province
By Glen Schaefer, The Province
The big movie trucks are slowly starting to rumble back into B.C. locations again, after the Olympics and an unfavourable tax-credit situation had the U.S. studio projects heading elsewhere earlier in the year.
B.C. tweaked tax credits in February to match incentives in Ontario and elsewhere, but by then the moviemakers had already made their plans for the first half of 2010.
"The features never jumped in, in part because of the Olympics," says Crawford Hawkins, B.C. executive director of the Directors Guild of Canada. "But by the end of the year, we'll be on an upward tick."
First to arrive among the star vehicles was The Big Year, a comedy that started filming in May starring Jack Black, Owen Wilson and Steve Martin as rival bird-watchers for The Devil Wears Prada director David Frankel. They wrap in July.
At the beginning of July, the sci-fi feature Caesar: Rise of the Apes starts filming, a sort-of prequel to the Planet of the Apes remake of a couple of years ago. Under British director Rupert Wyatt ( The Escapist), the new movie is an origin story set in present-day San Francisco, in which experiments aimed at curing Alzheimer's disease produce a strain of highly intelligent apes.
No word on casting yet, although unlike past Planet of the Apes movies, this one will use digital effects to create the talking apes, instead of people in ape suits.
Late July will bring the highly anticipated monster romance The Girl With the Red Riding Hood, starring current it-actress Amanda Seyfried as a medieval woman who becomes involved with a werewolf.
Red Riding Hood will be directed by Catherine Hardwicke, who directed the first Twilight movie in Oregon. Others in the cast include rising U.S. star Shiloh Fernandez and Brit actor Max Irons (son of Jeremy). Being talked about for other roles are Julie Christie and Gary Oldman. Set building has already started.
By July's end, Reese Witherspoon will be in Vancouver to star in the New York-set comedy This Means War, about two lifelong friends who have a falling out over a woman. Their feud escalates and results in the destruction of major New York City landmarks. Chris Pine and Vancouver's own Seth Rogen are being talked about as the two rivals. The one-named director McG ( Charlie's Angels, Terminator Salvation) is behind this project.
The producers and cast of the kids movie Diary of a Wimpy Kid, filmed here last year, will be back with the sequel Diary of a Wimpy Kid: Rodrick Rules. Returning will be Zachary Gordon as the fictional preteen diarist Greg Heffley, and Canadian Devon Bostick as his mean older brother Rodrick.
Other filming possibilities include X-Men: First Class, a prequel to the durable Vancouver-filmed superhero franchise. Producer Lauren Schuler Donner and her partners are aiming for a late summer-early fall start. No word on specific locations, but Donner and the X-Men have had good luck in Vancouver before. Britain's Matthew Vaughn ( Kick Ass) is said to be close to a deal to direct this.
Hawkins says Vancouver film types are also awaiting word on a possible third instalment of Ben Stiller's Night at the Museum comedies, and a possible sequel to director Chris Columbus's teen fantasy Percy Jackson and the Lightning Thief.
On the TV side, the new USA network series Facing Kate starts filming in mid-June, with Sarah Shahi as a frustrated lawyer who decides to become a mediator. The USA network also airs the long-running Vancouver-shot series Psych, currently shooting its fifth season.
The CW network has ordered the new series Hellcats, produced by Smallville star Tom Welling and set amid competitive college cheerleaders. Set to start filming in July, it stars Aly Michalka ( Bandslam) as a university outsider forced to try out for the school's cheerleading team after she loses her scholarship.
The CW has also ordered one more season each of the long-running shows Smallville and Supernatural. The family drama Life Unexpected, another CW series which filmed its first season here, has been picked up for a second season.
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