Big Name Marketers for Big Name Developers?

skysdalimit · #1 Posted **Jun 17, 2009, 7:28 PM**

Hey guys, I'm working on a project right now trying to get cost estimates for marketing for a hypothetical high-rise condo project. Just to give you a brief description, my project revolves around getting cost estimates for portions of an upscale high-rise condo development. This hypothetical building would include many high-end features and would use high-grade materials in its construction. There will also be a small retail and commercial component. Some of the amenities we were thinking about might be a theater and maybe car elevators.

To find out marketing costs, I need to contact some big name marketers that have done the general marketing and advertising for large scale developments. This would also include company branding, events management, and website design. I would really appreciate all help in these sectors. I need the cost estimates for what the company would typically charge for a 12 month period (or if it applies, project lifetime):

1. General marketing and advertising (including marketing research, plan, strategy, and public relations, such as press releases) - keep in mind that we’re targeting a narrow high-end niche which may require more in-depth target marketing

2. Company branding (including logo design and project name) - We would definitely emphasize branding, as it may be necessary to rebrand throughout the project lifetime along with changes in the marketplace

3. Events marketing and expenses (As this is a high-end project, these events could involve a car lottery to those who sign contracts, catering from upscale restaurants, and other high-end incentives).

4. Event Management

5. Website Design (The website would be extremely interactive, with a flash component, ability to see renderings, floor plans, maybe a 360 degree room detailing and fly through. Also have contact abilities and RSS feeds).

I know you guys personally aren't going to know the cost information, but if you could direct me to some firms, that would be great.

Thanks in advance!