Quote:
Originally Posted by d_jeffrey
The Sherbrooke store is doing great for approx. the same population.
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That's a good point. I don't think Simons in Ottawa (downtown or east end) is necessarily a bad idea, and I don't think I ever really said that.
I just think it would be dumb for Simons to snub Gatineau.
Saying "Simons wouldn't work in Gatineau, they should go to Ottawa instead" is dumb, and the Sherbrooke example actually supports the logic of a Gatineau store quite strongly. (Since Gatineau is much larger and is also richer than Sherbrooke, and has similar demographics.)
Ottawa francophones are not dissimilar to Québécois of course, but there are some differences that make it a slightly different market. (Plus all the other people there who aren't francophones that you also want to capitalize on.)
To me, central or eastern Ottawa is a great idea, but Gatineau is really a no-brainer.