Frisina has been back at it a while, just in
a very conventional, conservative mode.
The company's Twitter account hints at an appetite for more progressive development, but we'll see. A footprint at this location (even at the SW edge of the downtown) surely means something. An industrial commercial condo like this would be equally at home on a service road off the highway, so this may signal something.
On first glance, the street personality is a bit hostile to pedestrians, more so even than the Bay/Main Bank of Montreal (here it's built right to the narrow sidewalk on Main), but that's the norm on that stretch of road and I'll take it on faith that this is just a rendering. It wasn't that long ago that the company was looking to "build to suit," so I'm not sure what tipped the balance for them here, aside from branding the company – their current offices above the GO station on Hughson South are more downtown than this, but low-key. I must say, though, that this may be a fairly inert presence, since its cornerstone tenants will be Frisina and Royal LePage and there's certainly no shortage of office space in the core.