The Crescent Transformation Est. 1986-Urbanized 2016 - Bizspace Property Spotlight
Tony Click, Vice President, Leasing & Shane Baggett, The Crescent General Manager
August 3, 2015
Stanley Korshak Entrance
New storefront and improved parking
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Touching every exterior edge of the mixed-use development, a $30 million renovation is underway at The Crescent® with an emphasis on opening the office towers and adjacent hotel, retail and entertainment amenities as a gathering space for the vibrant Uptown neighborhood. Area residents will see the iconic architecture enhanced with a combination of New York-style retail windows and European plazas and terraces that feature improved lighting and access. The first major renovation since its 1986 completion, the $30 million investment follows nearly $15 million spent during the past three years enhancing Dallas’ premier office address, increasing energy reliability and efficiency, and improving customer mobility throughout the project.
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The park area on the corner of Pearl Street
A green space featuring new landscaping, benches, moveable furniture, event deck and activity lawn.
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The first phase of the renovation concluded this week with new project signage at the north end, Stanley Korshak’s updated retail storefront and Palomino restaurant’s new street entrance and outdoor patio. Other renovation plans to the 28-year-old complex call for larger, more enticing window displays with revolving, eye-catching merchandise and a reflection pool in the atrium. The revamp and “greening” of the motor court – located between the office buildings, the Rosewood Crescent Hotel and entertainment spaces – will involve the removal of curbs and the “Stonehenge-like structure” that dominates the center. Pavers and stained concrete will be installed; high rise live oak and river birch trees will be planted to create a piazza-like, tree-lined drive and pedestrian walkway; and new signage will be installed throughout the entire project.
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Palomino’s patio
New outdoor seating area along Cedar Springs Road
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Other improvements include elegant, ground-level lighting of the iconic buildings. The lobbies in the office towers are also getting a makeover with new furniture and rugs, art and large screen TVs. The lobbies will become user-friendly hubs where workers can hold a quick meeting or catch up on work. The renovations began this March and the completion is projected for the spring of 2016.
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