Quote:
Originally Posted by kw5150
There are also copies of the "crave" franchise all over canada. I still find it funny how other people are attempting to copy "crave". I have had a few of the other stores cupcakes (weddings in saskatchewan) and they dont compare. And even more funny........the names are somewhat related to the word crave......I forget the exact names.... bliss is kinda similar I guess.
I think the demand for 3.00 cupcakes may settle down but like someone said above, they make a killing at weddings, birthdays and staff parties. It is too bad that crave is having to close a few locations but I think we all saw that coming. When I was thinking they would be a great franchise, I was thinking more along the lines of in every city, not every neighborhood. I hope they do ok because they really do have a good thing.
I am always just 5% jealous that they made a fortune off of cupcakes!
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This is exactly where I see things going. Crave should survive (as have earlier shops in Vancouver, I'm not really sure how much further back this goes but that was my first exposure to it). Specialty, boutique locations. And a very small handful in every city.
As for smoothies (responding to someone else's post) - you'll notice they are heavily marketed at the "health" food crowd. Eat Acai, it will cure cancer! Have some ginger, ancient Chinese thought it cured gout! Add it to your smoothie and you'll be disease-free (well, we're not actually claiming that because we'd get our asses handed to us in court, but we sure do try to let you make that connection). Etc. There's a huge market segment fixated on the latest curative. Actually if anything, the smoothie market is a great example of the "fad" effect I was talking about - roughly every year they seem to bring out a new improved antioxidant, ancient herbal remedy, or some other nonsense they toss into your fruit milkshake ... err I mean healthy beverage. Is wheatgrass still the latest cure-all craze, or are they onto something else yet? I haven't had a smoothie in a while, ever since having my first experience vomitting as an adult after a good old Booster Juice.
Anyway, smoothies can survive easily by playing up the healthfood angle. Can anyone honestly see Crave trying to play up the healtiness of buttercream icing?