this is a big deal
http://www.al.com/news/mobileregiste...640.xml&coll=3
part of the article
By KATHY JUMPER
Real Estate Editor
It was fitting that Dale Earnhardt Jr. was the man of the hour at a gathering of Alabama Motorsports Park investors -- most wealthy and celebrities in their own right -- on Monday night at Ruth's Chris Steak House in midtown Mobile. Lending his high-profile name to the planned race track project can only boost the attraction's credibility in the racing world, and in south Alabama.
Details of the multimillion-dollar motorsports park will be announced today at the Arthur R. Outlaw Mobile Convention Center, according to Tonia Jackson of PSE-3, Partners In Sports and Entertainment, a marketing firm based in Raleigh, N.C.
Earnhardt Jr., son of the late NASCAR legend Dale Earnhardt Sr., will field questions from the media, along with his sister, Kelley Earnhardt Elledge, and his brother, Kerry Earnhardt. Earnhardt Jr. is the driver of the No. 8 Budweiser Chevrolet Monte Carlo in NASCAR's NEXTEL Cup. Kerry competes in the NASCAR Craftsman Truck Series.
Earnhardt Jr. flew to Mobile in his private jet and arrived at the dinner party about 30 minutes after the guests arrived. Low-key, in a striped dress shirt and slacks, he stayed on the edge of the dining room, talking quietly to friends and posing for a few photos with newly met fans.
The media interviews with Earnhardt will be held today, according to Bill Futterer, owner of PSE-3, a motorsports marketing firm representing the Alabama Motorsports Park. His firm also works as a consultant for Earnhardt and his company, Junior Motorsports.
Investors in Gulf Coast Entertainment plan to build a race park that will include an oval speedway, a road course, a dirt track and a drag strip, along with an RV park, restaurants and other entertainment venues, according to Jackson.
The investors have three possible sites for the race park in Mobile and Baldwin counties, and expect to narrow that down in the next couple of months, according to former Mayor Mike Dow and some of the investors. Dow is helping launch and promote the motorsports park.