They are really hurthing themselves by putting those super talls that close. The location in distance is diminishing the signifcance of height adding to the skyline. Of course though it is up to the developers who are competing for the business (the wealthy foreigners), (who most likely don't exist). Smart business, stupid urban planning.
As for as the building itself: you know to me its just another typical Dubai residential highrise. Anywhere else, I'd be more enthusiastic towards this, but these buildings are just so common here its not even amusing anymore.
Will it get built (I'm 50/50). Who will occupy (I think they will make cardboard cut-outs of people dressed like the monopoly guy to fill the units).
I'm not paying for it, so what the hell, you got my all for to build.