Sad how those facades often got covered up, like with the Rex and, as is obvious here, the Columbia.
The September 8, 1934 Free Press lists this under permits granted:
Alterations to the front of the
Columbia Theatre. 606 Main Street-,
by the new owner, S. Weiner, will
cost $5,000; and there are a number
of other improvements to the building,
inside and out, to be made.
But I wonder if this permit was responsible for how it looks in the fire shot. Somehow, I can't imagine in 1934 that this would have been considered an improvement, though "too old fashioned looking" has always been around in all time frames I suppose. Victorian to Art Deco maybe? Then just postwar Bauhaus later?