Posted Sep 23, 2012, 2:55 AM
Join Date: Feb 2006
Brad Lamb is leading the charge of eastern developers to Calgary.
Lamb is president of Lamb Development Corp. and was in town last week for the opening of the sales centre for 6th and Tenth, the company’s 31-storey, 232-unit condo tower to be built at 6th St. and 10 Ave. S.W.
Lamb Development is one of Toronto’s top 10 developers, currently with eight projects on the go in T.O. and what he does and where he goes, people follow, says Lamb.
“When I do something, I generally see a lot of people doing it,” he says. “I expect half a dozen Toronto developers will follow us (to Calgary).”
Lamb has a clear vision of what 6th and Tenth will grow into.
“For me, the best (product) is the best styled (product),” he says.
“We want to deliver perfect homes, well-thoughtout homes, well-designed and beautifully modern from today, not the past. The quality and styling of most homes are, in my mind, not very good. The first one I did wasn’t perfect, but it was better. Each time we do one we get better.
We want to be better.” His better idea for Calgary starts at street level.
“If you look around the city, most building podiums run to the lot lines and I hate that,” says Lamb.
“In this project what is unique, what sets us apart, is a piazza in front of the building. It cost $1 million and is something most people wouldn’t do.
“It will be for the people who live in the building, but also the average Calgarian who lives in Beltline. It will be a very serene, amazing facility, and it’s free to use. I’m predicting it will spur other developments and motivate other architects and designers to do better.”
Lamb Development Corp. has always contributed art to its buildings in Toronto and will commission a piece of art for the Calgary project.
“We want to do something unique, with a prairie theme and may have a relationship to the cowboy culture,” says Lamb.
“We want it to be truly iconic. It could be grotesque or fun or oversized. We’re going out right now to get names of artists. It will be an open competition and we’ll announce something formally in the fall.”
About 500 people had appoint- ments at the new sales centre on Sept. 8 and 9 but Lamb said, just prior to the opening, it’s his experience about half of the people show up.
“We had 250 people come on the Saturday and another 70 to 80 on Sunday,” he says.
“We went into the weekend with 30 VIP and insider sales and sold another 50 (last weekend).”
For more information, visit www.6thandtenth.com or visit the sales centre, complete with a model suite, at the corner of 6 St. and 10 Ave.S.W.