Downtown site eyed for arts center

Tuesday, November 20, 2007
BY BRETT OPPEGAARD for The Columbian
A nonprofit group's plans to build a performing arts center in Clark County are growing bolder, despite previous setbacks.
The Southwest Washington Center for the Arts recently released the results of a $30,000 feasibility study - conducted by Vancouver's E.D. Hovee Co. - which calls for a $100 million mixed-use arts, retail and housing development on a city-owned vacant block adjacent to downtown Vancouver's Esther Short Park.
The center would have two condominium towers standing 11 stories or so, and ground-floor retail space, plus a 1,500-seat auditorium, a 250-seat black box theater, an art gallery and the potential for an additional 300-seat rehearsal hall.
City officials aware of the proposal remain noncommittal because of the importance of the proposed location.
The block targeted by the Southwest Washington Center for the Arts - which is bounded by Washington and Columbia between Eighth and Ninth streets - is being saved to give downtown development its next big boost, said Eric Holmes, Vancouver's economic development director.
Vancouver is the largest city in the Northwest without a public arts center, and enthusiasts have been lobbying for decades to change that distinction. A partnership with Clark College to create a joint instructional and performance space dissolved in 2006 over a lack of state support.
Under the latest proposal, developers would help pay the tab.
Those involved with the project would donate profits from the commercial property to balance the financial costs of the artistic pursuits, which typically run in the red.
Val Ogden, chairwoman of Southwest Washington Center for the Arts, estimates that $10 million could be made on the condos, which then could be put into an endowment to subsidize annual operating expenses for the theaters and gallery.
A retired state legislator, Ogden said the group's research, indicates the major donors are here and willing to support this project.
"Until I have a site," she said, "I can't raise any money."
Prized city possession
The acre lot targeted, dubbed Block 10, is one of the most highly prized pieces of land owned by the city, Holmes said.
Although the property, which is worth about $1.5 million, is not being actively marketed and there are no serious suitors at this time, Holmes is not receptive to the feasibility study's suggestion to freeze development on the lot for two years while the Southwest Washington Center for the Arts organization raises money.
Holmes, who started his job with Vancouver about a month ago, said he still is learning the local landscape. He wants to refine the recently adopted City Center Vision Plan over the next six months to include more specific suggestions for siting public amenities like this.
"A performing arts center, if it's the right kind of facility that's managed in the right way, could be a real asset to the community," he said. "But that doesn't mean it should go on Block 10. We don't know that yet."
Jan Bader, the city's program and policy development manager, said donation of the land - or even a discount off market rate - is highly unlikely in any case.
She said while the city government is supportive of an arts center in principle, this backing does not come with any significant public money attached.
Ogden said her group has not asked for a land donation or even the development freeze of Block 10. At some point soon, though, a partnership will have to be forged to move forward on the idea.
To help navigate this next phase of negotiation and begin the major capital campaign, the Southwest Washington Center for the Arts has hired consultant Lucy Buchanan.
Buchanan, as development director, and her husband, John, as executive director, helped the Portland Art Museum raise $125 million for expansion. The couple moved to San Francisco last year, where John now serves as director of San Francisco's Fine Arts Museums.
Buchanan already has met with Vancouver Mayor Royce Pollard about the new proposal.
"After we have the site, then we need to look at the five to 10 investors who can really make it happen," Buchanan said. " Performing arts centers and museums have become the community living rooms, where people come together, and Vancouver definitely needs that."
Update
- Previously: The nonprofit Southwest Washington Center for the Arts spent two years developing a partnership with Clark College to build a major public arts center, only to have the project not make the cut in last year's state budget cycle. The group then began exploring other options.
- What's new: A second feasibility study, released this month, shows the best option now is to try to build a $100 million mixed-use development, with condominium towers, on a vacant block adjacent to Vancouver's Esther Short Park.
- What's next: The Southwest Washington Center for the Arts plans to restructure its board of directors to put the focus on raising the millions needed to make such a project happen. In the meantime, it also needs to secure the city's commitment to keep that block available.
Did you know?
- Clark County has more than 60 active arts organizations, and the top third of those groups combined generate more than $3 million per year for their operating budgets, according to E.D. Hovee Co.'s November 2007 feasibility study for the Southwest Washington Center for the Arts.
To learn more about this issue, including a selection of past stories, visit
columbian.com/links/centerforthearts