I recently stayed at the W on a Saturday when I was invited to the Magic Castle (that place is a trip, but that’s another story). The W was packed and there was line of people that just wanted to get into the lobby. At night the lobby looks the same as it does in the day, but they crank the music and everybody’s just hanging out. I would say the place is an instant hit.
While the lobby is huge and seems to cover the entire ground floor, the hotel rooms only takes up a small portion of the structure. I was surprised to learn that out of the entire block that was under construction; only the tower highlighted below is hotel. The rest is residential.