Personal opinion? A couple of special places in a gridded inner city (Stephen Ave, Whyte Ave) are kinda cool. But this "let's rename this street as a branding exercise" wears thin VERY fast. Especially for anyone that tries to actually refer to such antiquated things as maps.
Do we go with "Calgary Flames Blvd" instead of 17th? How about "Red Mile Ave"? Maybe we should rename Hwy 2 the Queen Elizabeth something, because some random person that the world only cares about due to an accident of birth, who has no practical influence on anything here, once happened to deign us important enough for 15 minutes of her time?
Calgary's funny in that it has 2 distinct naming schemes that in theory help navigation - numbered grid, plus suburban streets being named together. The weird part is that while the suburban system makes it very easy to get pretty close to an address, once you're there, you NEED a map. Even after several years at an address I can never remember whether the next street over is a Blvd or a Drive or a Road or whatever.
And of course, numbered streets only work well if you know the central radiating point - Edmonton has always confounded me for the first few minutes of a visit. Why bother even mentioning NW?? Yes, Yes, I know the official answer to that.
PS: this should be in the Transportation section, no?