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1540 Broadway in the SkyscraperPage Database

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  #1  
Old Posted Jun 6, 2008, 12:55 AM
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Patrick Patrick is offline
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NEW YORK | Bertelsmann Building | 733 FT / 233 M | 42 FLOORS | 1990

Overlooked New York

BERTELSMANN BUILDING
1990
Postmodern


- 31st Tallest Building in the City.

(Description from Wikipedia)

Bertelsmann Building, originally known as 1540 Broadway, is a 42-story, 733 foot (223 m) office tower in Times Square in Manhattan, New York City, standing at West 45th Street. The building is the North American headquarters of Bertelsmann.

Started in 1989 and finished in 1990, the tower is one of the few in Times Square to contain class A office space. It contains the world's largest music store, a Virgin Megastore. Also found in the tower is Planet Hollywood's first Official All Star Café.

In the 1990s the Bertelsmann subsidiary of Random House looked to build a skyscraper across 45th Street from its parent and be connected to it via a neon-lighted bridge across 45th Street connecting them. When the deal fell through it built the Random House Tower 10 blocks uptown.













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  #2  
Old Posted Jun 6, 2008, 1:29 AM
Austin55 Austin55 is offline
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Its different,the colors are strange but it goes well with times square,and its very unique.
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  #3  
Old Posted Jun 6, 2008, 5:16 PM
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Didn't David Childs design this one? I can't remember.

The only thing I ever remember about this building is the color scheme and the pointy top. It's pretty much a background building other than that (then again most of the TSX buildings are like that...more about advertising).
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  #4  
Old Posted Jun 6, 2008, 9:17 PM
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I've recently visited the Virgin Megastore inside. It's not what it used to be. They sell T-shirts and touristy stuff.
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  #5  
Old Posted Aug 31, 2012, 4:20 PM
DURKEY427 DURKEY427 is offline
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Can you imagine times square with a skybridge straight through the middle.
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  #6  
Old Posted Aug 31, 2012, 8:24 PM
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I still feel that something better could've been here. The building is fine, and not bad. Also there was going to be a skybridge connecting this and the sister subsidiary Random House(s) building, but Random House didn't reach an agreement, and the Random House tower was built on 56th Street.
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Old Posted Aug 31, 2012, 9:48 PM
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Strange tower...
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  #8  
Old Posted Nov 12, 2012, 8:44 PM
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Quote:
Originally Posted by ThatOneGuy View Post
Strange tower...
Yeah, I am not a fan of the deconstructed pinnacle.
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