As long as there's a well-used commuter train line connecting it, I'm OK with this, and I feel Parisians should have options as well. At least it's not thousands of acres of single family homes!
Not surprised by the McDonald's signage. Last time I was in Paris, in 1976, my map pointed out a surprising number of McDonald's all over central Paris, which really shocked me back then, but I've subsequently learned many Parisians would never admit to it, but they love McDonald's. So do I!