Glad to hear that worked out so well for y'all Shawn! It has certainly become big. I probably should have had it higher on the list. Just below me moving to Austin.
But I kind of just listed things and they popped into my head, not any real order. But I have noticed the same as you mention when I am in London. I say I am from Austin and they always say, "Oh, I was there for South By last year! Great town!" lol. So that is good to be known for that. Before South By blew up this past decade if you told someone you were from Austin you just got... "Oh, that is where Charles Whitman shot all those people from the UT Tower right?"