SAN FRANCISCO — Can neon save a neighborhood?
http://www.nytimes.com/2009/11/03/us/03billboard.html
"Mr. Addington, who owns two of the 52 buildings on that strip, known as Mid-Market, including the Warfield Theater, says he came up with the idea while looking at old photos of the area, which effectively connects the shopping friendly Union Square district with the area surrounding City Hall.
“When you begin to look at historic pictures and look at what it is now, what you notice is the lack of signage,” Mr. Addington said."