Originally Posted by wrabbit
That is a beef of mine as well - not just CNA but Loop building signage in general. Let's all just be thankful that Roosevelt hasn't tried to put its logo on the Auditorium Building tower.
Anyone have add'l dorm renderings of the view from the South with the Auditorium Building in the foreground?
Well I can't totally agree with you there. As a graphic designer, I beleive that succesful intigration of signage and architecture is accomplishable, and many times beneficial. Pru 1 was designed to accomidate at large sign on its south face, it wasn't an afterthought. Would the Drake be the more spectacular from LSD without the awesome neon sign on the roof? Who doesn't love the Santa Fe sign? Some buildings just need signage, unfortunitely with time, many have forgotten the 'art' behind this intigration of signage and building.