i thought zaha hadid's style was a lot of retro googie mixed with a dash of deconstructivism, and it was presented as fresh and exciting?
In my Parametricist Manifesto of 2008, I first communicated that a new, profound style has been maturing within the avant-garde segment of architecture during the last 10 years. The term ‘parametricism’ has since been gathering momentum within architectural discourse and its critical questioning has strengthened it. So far, knowledge of the new style has remained largely confined within architecture, but I suspect news will spread quickly once it is picked up by the mass media.
some very similar futurist architecture was built in roadside california and the desert states throughout the 50s and 60s. 'googie' was all about trying to attract the motorists' attention through hypar and butterfly roofs and basically pushing the boundaries of reinforced concrete. of course googie never claimed to be classy. it also fell out of favor for the next forty years before people began to appreciate its architectural merit. as an aside, i met wayne mcallister, the somewhat famous googie architect at LA international airport in the 90s. he seemed genuinely surprised that a then-young person would be interested in architecture that had been roundly dismissed for generations.
yet people are gullible enough to take 'parametricism' seriously. style is style and comes in and out of fashion. zaha hadid would have been anonymous if she did not have the support of some serious money for PR and financing. for many years she didn't have the commissions rolling in, yet still was exalted by compensated spokespeople.
the zaha hadid/retro googie style will come and go. architecture is like fashion, with folks like hadid and hilfiger and all the other overhyped celeb designers/starchitects peddling the supremacy of one style over another. of course it all changes in a few years, but the promotion of style takes precedence over everything else.