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Old Posted Aug 31, 2010, 2:44 AM
RobertWalpole RobertWalpole is offline
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Smile NEW YORK | 100 Varick St | FT | 20 FLOORS | PREP

Think Trump Soho has a hold on the Holland Tunnel hotel scene? Not if the sun has a say in the matter! The empty development lot at 100 Varick Street, hidden by a row of trees between Broome and Watts Streets in the West Soho region we love to call Hudson Square, is primed for its transformation into a new solar-powered hotel. The site was once touted as a 10-story condo project, but has been sitting forlorn since late 2007 when a Federal-era house sitting at 66 Watts Street since 1830 was annihilated in the name of progress. More recently the lot had an "Available Immediately" sign but there were no takers and only the rubble remained. Now it looks like the sun is finally ready to rise on Varick.

What's in store for the Holland Tunnel overlook. >>
Developer Charles Fridman of Shalimar Management and Morali Architects (formerly MStudio) have the permits in order, both for the new building and excavation for foundation work. The plan announced last year called for 26 stories, but records shows it's been cut back to 20 floors with a pool at the second and 202 rooms rising above.

When complete this solar stack of suites will join a slew of hotels that have gone up in this area over the past few years, including the aforementioned Trump Soho, the soon-to-open James New York on Grand Street and a couple of Poons erected to the north and the east. And how can we forget the new Gene Kaufman specials, one on Charlton and the other on Canal? No really, tell us how we can forget them. There's also the stalled Viceroy a few blocks north, which is looking like it's going to be the latest to arrive to the tourist party down in Hudson Square.
· Varick Street Hotel [Morali Architects]


Sadly, this 200+ year old house was razed for this project.

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Old Posted Sep 3, 2010, 3:11 AM
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SkyscrapersOfNewYork SkyscrapersOfNewYork is online now
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that sucks why'd they tear that house down!!!!!!!!!!!????????? theres just not enough of those....but at least a beautiful tower will replace it.
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Old Posted Sep 3, 2010, 6:35 AM
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Troubadour Troubadour is offline
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Mixed feelings, based on that render. It could be awesome, or it could be just another oddly-shaped bauble that briefly distracts the eye before being dismissed as a triviality.
Build until the sky is black, and then build some more.
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Old Posted Sep 3, 2010, 3:13 PM
sbarn sbarn is offline
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I have no idea what's going on in that rendering, however my first assessment is that it looks pretty ugly. Wish they would rethink the design.
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Old Posted Sep 4, 2010, 2:15 PM
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NYC4Life NYC4Life is offline
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With its stacked looking floors, this resembles a small version of 56 Leonard Street.

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Old Posted Jun 12, 2011, 10:08 AM
tommaso tommaso is offline
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Any updates here?
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Old Posted Jun 12, 2011, 3:32 PM
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Originally Posted by tommaso View Post
Any updates here?
If there are they will be posted; no need to bump all these threads.
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Old Posted Jun 7, 2014, 1:26 AM
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The Real Deal:

Michael Shvo moving ahead with Soho residential tower
High-flier files demolition plans to make room for 290-foot tall building at 100 Varick St.

June 06, 2014 02:10PM
By Hiten Samtani

A partnership involving brokers-turned-developers Michael Shvo and Erez Itzhaki filed demolition plans at the Soho development site that could become a new residential tower of up to 280,000 square feet, according to property records filed with the city Thursday.

Shvo, Itzhaki and their equity partners, Halpern Real Estate Ventures, Bizzi & Partners and Aronov Development bought a 20,000-square-foot assemblage site at 100 Varick Street for $130 million in January. The site is located on the western end of the blockfront bounded by Watt, Broome and Varick streets. The joint venture filed plans with the city’s Department of Buildings yesterday to demolish three, three-story buildings that currently occupy 60, 62 and 64 Watts Street.


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Old Posted Mar 26, 2015, 9:31 PM
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chris08876 chris08876 is offline
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First Look: 100 Varick Street, Shvo’s Future Addition to the SoHo Skyline

Last June, the first demolition permits were filed for existing structures at 60-64 Watts Street, part of an assemblage that extends to 100 Varick Street. The latter location will apparently be the official address of the ‘Soho Tower,’ as the site is dubbed on its website. And now, YIMBY has the first rendering of the project, which is being developed by Michael Shvo and Itzhaki Acquisitions.

The building’s architect has not yet been revealed, but the site can support a new structure measuring 280,000 square feet, which is enough for something visually substantial. Current plans appear to meet expectations for a rather tall high-rise, though the neighborhood was rezoned in 2013, with maximum height limits of 290 feet instituted.

That would make 100 Varick Street shorter than the nearby Trump SoHo, which currently dominates the neighborhood skyline, even though it only stands 498 feet tall. While the rendering isn’t exactly all-encompassing, the tower appears to have sheltered balconies wrapping around the upper levels, encased in a glass shroud.

The neighborhood is extremely transit-accessible, and additional height and density should both be encouraged, especially as the area transitions to residential. It was formerly the domain of industry, but the forces of gentrification overwhelmed what’s now known as Hudson Square in the 90s and early 2000s.

100 Varick Street will likely take aim at the super-luxury market, and while its location remains somewhat marginal, the prospect of additional nearby development signals a brighter future for Varick Street. Recent projects in the vicinity include a mix of uses, with an office building completed at 330 Hudson Street, and the Hotel Hugo opening at 525 Greenwich Street. For an idea of 100 Varick’s potential, YIMBY’s preliminary reveal of 100 Vandam offers a good comparison, and that tentative project is located just a few blocks to the northwest.

As for 100 Varick Street, no completion date has been announced, but additional permits for fencing were filed in January, hopefully offering a signal that construction will soon begin.
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