They're both cremation companies. The fact that they're located directly across from each other is simply icing on the cake. I love it.
Northwest Funeral Alternatives is for people who can't afford a bunch of pomp and ceremony around the funeral. After my uncle was killed a few years ago we used their service and then had a ceremony in his home town that summer where we deposited his ashes in his father's grave (we had to use our own container, since they just bag the ashes; ironically, I suppose, it was a wooden box that my uncle found himself; he also found his gravestone shortly before he was murdered. He came home with a nice chunk of granite, plopped it on the floor in front of everyone and said "this will be my gravestone". He was a crazy guy.
) Simpler Times will set you up with a beautiful urn and help plan ceremonies and whatnot, it's more "traditional" that way. I actually prefer the more simple, family made ceremonies you get with somewhere like Funeral Alternative as opposed to the awkward elaborate ceremonies but a lot of people like the tradition I guess. I certainly wouldn't want my family to spend thousands of dollars to bury my remains. Personally, I find the idea very creepy. I like the "wrap you in a shroud and let the forest eat you" type thing hippies do in BC.